Performance Marketing Manager (Remote)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 1,482,000 - 2,306,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Fully remote work environment

Health, dental, and vision insurance

Home office stipend

Career development opportunities

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid media across search, social, display, and affiliate channels in a fully remote setting. You will own strategy, execution, budgets, and optimization to maximize ROI and drive customer acquisition.

The role requires 5+ years in performance marketing, expertise with Google Ads and Meta Ads, strong data analytics, and CRO/A/B testing.

Qualifications

• 5+ years in performance marketing with measurable results.
• Experience managing large media budgets across Google Ads, Meta Ads, etc.
• Strong analytics using Google Analytics and platform reporting.
• Experience with CRO and A/B testing methodologies.

Responsibilities

• Develop and manage paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Manage multi-channel budgets to achieve KPIs, CPA, and ROAS.
• Analyze campaign performance to identify trends and optimization opportunities.
• Conduct A/B tests on creatives, landing pages, targeting, and bidding strategies.
• Collaborate with content and creative teams for compelling ad copy and visuals.
• Stay updated on trends and best practices in performance marketing.

Skills

Performance marketing

Budget management

Data analysis

A/B testing

Funnel optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Advertising platform dashboards

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to lead their paid advertising efforts in a fully remote setting. This role is essential for maximizing ROI across all paid digital channels, including search, social, display, and affiliate marketing. You will be responsible for campaign strategy, execution, budget management, and optimization, leveraging data to drive measurable outcomes. This is a key position for a seasoned performance marketer who thrives on data-driven decision-making and wants to make a significant impact on customer acquisition and revenue growth from anywhere.

Key Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across platforms like Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Manage and optimize multi-channel advertising budgets to achieve target KPIs, CPA, and ROAS.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• A/B test ad creatives, landing pages, targeting parameters, and bidding strategies to maximize campaign efficiency.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay current with the latest trends and best practices in performance marketing and digital advertising technologies.

Requirements

• 5+ years of experience in performance marketing or paid media management, with a strong track record of delivering measurable results.
• Expertise in managing large budgets across various paid advertising platforms (Google Ads, Meta Ads, etc.).
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and ad platform reporting.
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent understanding of the full marketing funnel and customer journey.
• Bachelor's degree in Marketing, Economics, Business, or a related quantitative field.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work environment with significant autonomy.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and a stipend for home office expenses.
• Opportunities for career advancement and professional development in a growing industry.