E-commerce Performance Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Performance-based bonus

Health benefits

Learning opportunities

Job summary

Placements24 is seeking a data-driven E-commerce Performance Marketing Specialist to join a fully remote team. You will optimize paid campaigns across Google Ads, Facebook Ads, and related channels to maximize ROAS and customer acquisition.

Responsibilities include planning, executing, and monitoring campaigns, conducting keyword research, and reporting performance with insights. Strong analytics and 2+ years in e-commerce advertising are required, with Google/FB certifications considered a plus.

Qualifications

• 2+ years of hands-on experience in performance marketing within e-commerce or digital advertising.
• Proven experience managing paid search (SEM) and paid social campaigns.
• Strong analytical skills with proficiency in Google Analytics and reporting tools.

Responsibilities

• Plan, implement, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels.
• Monitor performance daily, analyze CPC, CPA, ROAS, CTR, and optimize accordingly.
• Conduct keyword research, audience targeting, and ad creative testing to improve effectiveness.
• Manage budgets and allocate resources to hit performance targets.
• Generate regular performance reports with insights and actionable recommendations.
• Stay updated on trends and best practices in performance marketing and e-commerce.

Skills

Performance marketing

E-commerce

Analytics

Remote collaboration

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and results-oriented E-commerce Performance Marketing Specialist to join their remote team. This role will focus on optimizing paid advertising campaigns across digital channels to drive customer acquisition and maximize return on ad spend (ROAS) for their online business. You will be responsible for managing campaigns, analyzing performance data, and implementing strategies to achieve key growth objectives. This is an excellent opportunity for a performance marketer to contribute significantly to the success of an e-commerce brand in a dynamic, remote work environment.

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyze key metrics (CPC, CPA, ROAS, CTR), and identify areas for optimization.
• Conduct keyword research, audience targeting, and ad creative testing to improve campaign effectiveness.
• Manage campaign budgets and ensure efficient allocation of resources to achieve performance targets.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.

Requirements

• 2+ years of hands-on experience in performance marketing, specifically within e-commerce or digital advertising.
• Proven experience managing paid search (SEM) and paid social media campaigns.
• Strong analytical skills with proficiency in Google Analytics and other advertising platforms' reporting tools.
• Excellent understanding of e-commerce metrics and KPIs.
• Ability to work independently and collaboratively in a remote setting.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Benefits

• Competitive salary and performance-based bonus structure.
• Fully remote work opportunity providing excellent work-life balance.
• Opportunity to make a direct impact on the company's growth and profitability.
• Comprehensive health and wellness benefits.
• Continuous learning opportunities and access to industry resources.