Performance Marketing Manager (E-commerce)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work environment

Health, dental and vision insurance

Home office setup allowance

Job summary

Placements24 invites a highly skilled Performance Marketing Manager to drive customer acquisition and revenue for our ecommerce business. This fully remote role demands strategic thinking and a proven track record in paid advertising across multiple channels.

You will manage significant ad budgets, optimize campaigns, and work with ecommerce and creative teams to deliver data-driven growth with aggressive ROI targets.

Qualifications

• Minimum of 5 years of experience in performance marketing, with a strong focus on ecommerce.
• Strong track record in managing and scaling paid advertising campaigns across major platforms.
• Expertise in SEM, social media advertising, affiliate marketing, and retargeting strategies.

Responsibilities

• Develop and execute performance marketing strategies across channels (Google Ads, Facebook/Instagram).
• Manage large ad budgets to achieve KPIs like CPA, ROAS, and LTV.
• Conduct A/B testing and data analysis to improve targeting, creatives, and landing pages.
• Identify new channels and opportunities for growth in ecommerce marketing.
• Collaborate with ecommerce and creative teams for campaign alignment and impact.
• Monitor market trends and competitor activities to inform strategy.

Skills

Performance marketing

Analytics

Remote work

Strategic thinking

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Excel/Google Sheets

Job description

About the Role

Our client is seeking a highly skilled and analytical Performance Marketing Manager to drive customer acquisition and revenue growth for their e-commerce business. This fully remote role requires a strategic thinker with a proven track record in managing and optimizing paid advertising campaigns across multiple channels. You will be responsible for developing data-driven strategies, managing significant ad budgets, and continuously improving campaign performance to achieve aggressive ROI targets. The ideal candidate possesses deep expertise in SEM, social media advertising, and affiliate marketing, with a passion for leveraging analytics to uncover growth opportunities. This is a fantastic opportunity to shape the performance marketing function within a dynamic organization.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, and potentially others.
• Manage and optimize large advertising budgets to achieve specific KPIs, including CPA, ROAS, and LTV.
• Conduct thorough A/B testing and data analysis to continuously improve campaign targeting, creatives, and landing pages.
• Identify and explore new performance marketing channels and opportunities for growth.
• Collaborate closely with the e-commerce and creative teams to ensure campaign alignment and effectiveness.
• Monitor market trends and competitor activities to inform strategic decisions.

Requirements

• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Demonstrated success in managing and scaling paid advertising campaigns across major platforms.
• Expertise in SEM, social media advertising, affiliate marketing, and retargeting strategies.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and Excel/Google Sheets.
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent strategic thinking, budget management, and communication skills for a remote setting.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work environment, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Allowance for home office setup and technology.
• Opportunities for significant career growth and impact in e-commerce marketing.