Remote Performance Marketing Manager

Placements24; Cape Town; Hybrid; ZAR 1,482,000 - 2,305,000; Full time

Job summary

Placements24 is seeking a data-driven Remote Performance Marketing Manager to lead paid media initiatives for a global e-commerce brand. You will shape strategies, manage substantial budgets, and optimize campaigns across search, social, display, and affiliates from a remote location.

The role requires 6+ years in performance marketing, expert use of Google Ads, Facebook/LinkedIn Ads, and strong analytics with Google Analytics and Adobe Analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Minimum 6 years of performance marketing experience with paid media.
• Proven track record managing large-scale paid campaigns and achieving growth targets.
• Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other platforms.
• Strong analytical skills using Google Analytics/Adobe Analytics and advanced Excel/SQL.
• Experience with attribution modeling and MMM is desirable.
• Excellent communication and presentation skills; remote work capability.

Responsibilities

• Develop and oversee performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage large advertising budgets and optimize allocation for ROI and acquisition targets.
• Lead A/B testing and CRO initiatives to improve campaign performance.
• Analyze campaign data, website analytics, and customer behavior for insights.
• Create and manage ad creatives, landing pages, and messaging.
• Collaborate with analytics, creative, and product teams for cohesive execution.
• Stay updated on trends and technologies in performance marketing.
• Prepare and present regular performance reports to senior management.

Skills

Paid media management

Data analysis

A/B testing

Campaign optimization

Communication

Education

Bachelor's degree in Marketing/Business/Economics

Master's degree

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Job description

About the Role

Our client, a leading global e-commerce platform, is seeking a highly skilled and data-driven Remote Performance Marketing Manager to spearhead their online advertising initiatives. This fully remote position is ideal for a candidate passionate about driving measurable growth through strategic paid media campaigns. You will be responsible for defining, implementing, and optimizing performance marketing strategies across various channels to acquire new customers and drive revenue. The role requires a deep understanding of the entire paid media ecosystem, from strategy development and budget management to execution and performance analysis. You will work autonomously from your chosen location, contributing to the company's overarching marketing goals. This is an exceptional opportunity to join a fast-paced, international team and make a significant impact on the growth of a well-established brand. The successful candidate will have the autonomy to shape campaigns and leverage cutting-edge tools to achieve unparalleled results.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (SEM), paid social, display advertising, affiliate marketing, and other relevant channels.
• Manage significant advertising budgets, ensuring optimal allocation across channels to maximize ROI and achieve acquisition targets.
• Conduct in-depth A/B testing and conversion rate optimization (CRO) initiatives to continuously improve campaign performance.
• Analyze campaign data, website analytics, and customer behavior to identify trends, insights, and opportunities for improvement.
• Oversee the creation and management of ad creatives, landing pages, and campaign messaging.
• Collaborate closely with the analytics, creative, and product teams to ensure alignment and cohesive execution of marketing efforts.
• Stay abreast of the latest trends and technologies in performance marketing and digital advertising.
• Prepare and present regular performance reports and insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in performance marketing, with a strong focus on paid media channels.
• Proven track record of successfully managing large-scale paid advertising campaigns and achieving aggressive growth targets.
• Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
• Strong analytical and data interpretation skills, with extensive experience using tools like Google Analytics, Adobe Analytics, and advanced Excel/SQL.
• Experience with attribution modeling and marketing mix modeling (MMM) is highly desirable.
• Excellent understanding of CRO principles and A/B testing methodologies.
• Exceptional communication and presentation skills, with the ability to articulate complex data in a clear and concise manner.
• Must be self-motivated, highly organized, and capable of working independently in a remote setting.

Benefits

This is a fully remote position, offering the ultimate flexibility in terms of work location. Our client provides a highly competitive salary commensurate with experience and a comprehensive benefits package. You will be part of a dynamic and inclusive global team, with ample opportunities for professional growth and development. Access to cutting-edge marketing technology and training resources will be provided. We foster a culture of innovation, collaboration, and results. Employees are encouraged to share ideas and contribute to the continuous improvement of our marketing efforts. Enjoy the autonomy and flexibility of a remote role while making a significant impact on a leading e-commerce brand.