Senior E-commerce Marketing Specialist - Remote

Placements24; Johannesburg; Hybride; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

Placements24 seeks a Senior E-commerce Marketing Specialist to lead our remote marketing efforts, driving online sales, brand presence, and customer engagement. You will spearhead campaigns across social platforms, SEO/SEM, email, and affiliate marketing while collaborating with cross-functional teams to optimize the customer journey.

Ideal candidates bring 5+ years in e-commerce marketing, strong analytics, and proficiency with Shopify/WooCommerce and CRM systems.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Responsabilités

• Develop and implement comprehensive e-commerce marketing strategies to drive website traffic, conversion rates, and sales revenue.
• Manage and execute social media marketing campaigns across Facebook, Instagram, TikTok, LinkedIn.
• Oversee SEO and SEM efforts to improve organic and paid search performance.
• Analyze campaign performance using analytics tools and generate reports with actionable insights.
• Collaborate with design, content, and product teams to ensure cohesive messaging.
• Conduct market research and competitor analysis to identify opportunities.
• Manage the e-commerce marketing budget and optimize ROI.
• Test and iterate campaigns, A/B tests on creatives and landing pages.
• Stay updated on digital marketing tools and best practices.

Connaissances

Digital marketing

E-commerce marketing

Social media management

SEO/SEM

Content marketing

Email marketing

Affiliate marketing

Analytics

Data-driven decisions

Communication skills

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

Shopify

WooCommerce

CRM systems

Google Analytics

Hootsuite

Buffer

Description du poste

About the Role

Our client, a dynamic leader in the online retail space, is seeking a highly skilled and motivated Senior E-commerce Marketing Specialist to join their fully remote team. This pivotal role will be instrumental in driving online sales, enhancing brand presence across social media platforms, and optimizing customer engagement strategies. The ideal candidate will possess a deep understanding of digital marketing, a passion for e-commerce trends, and a proven track record of success in developing and executing impactful marketing campaigns. As a remote-first organization, we foster a collaborative and flexible work environment where innovation thrives. This position offers the unique opportunity to shape the digital footprint of a growing brand from the comfort of your home office. You will be an integral part of a forward-thinking marketing department, contributing to strategic decision-making and campaign execution that directly impacts business growth. We are committed to providing our employees with the resources and support needed to excel in their roles, regardless of their physical location. Join us and be part of a team that values creativity, results, and a commitment to excellence in the ever-evolving world of e-commerce.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive website traffic, conversion rates, and overall sales revenue.
• Manage and execute social media marketing campaigns across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn), including content creation, scheduling, community management, and performance analysis.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic search rankings and paid search campaign effectiveness.
• Analyze campaign performance data using analytics tools (e.g., Google Analytics) and generate regular reports with actionable insights for optimization.
• Collaborate with cross-functional teams, including design, content, and product development, to ensure cohesive brand messaging and a seamless customer journey.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Manage the e-commerce marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Test and iterate on different marketing approaches, A/B testing ad creatives, landing pages, and promotional offers.
• Stay abreast of the latest digital marketing tools, platforms, and best practices to continually enhance our online strategy.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, social media management, and digital advertising.
• Proven expertise in SEO, SEM, content marketing, email marketing, and affiliate marketing.
• Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
• Strong analytical skills with a demonstrated ability to interpret data and translate it into strategic marketing decisions.
• Excellent written and verbal communication skills, with a keen eye for detail in content creation and campaign messaging.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• A proactive and self-motivated individual with a passion for digital marketing and e-commerce innovation.
• Must be comfortable working independently and collaboratively within a distributed team structure.

Benefits

Our client understands the importance of work-life balance and provides a comprehensive benefits package designed to support our remote employees. This includes competitive salary, a generous paid time off policy, opportunities for professional development and continuous learning through online courses and certifications, health and wellness programs, and access to cutting-edge marketing tools and technologies. Employees also benefit from flexible working hours and the autonomy to manage their workload effectively. Regular virtual team-building activities and opportunities for networking with colleagues across different departments foster a strong sense of community. We believe in investing in our people and providing a supportive environment where you can grow your career.