Senior E-commerce Social Media Strategist

Placements24; Johannesburg; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Remote work

Professional development

Job summary

Placements24 seeks a Senior E-commerce Social Media Strategist to shape and execute our online brand across platforms. You will drive engagement, increase sales, and cultivate customer loyalty in a remote-first environment.

You will develop cutting-edge strategies, collaborate with marketing and product teams, and translate data into actionable optimization to stay ahead of industry trends.

Qualifications

• Minimum 5 years of experience in social media management within e-commerce.
• Proven success in developing strategies that increased sales and engagement.
• In-depth knowledge of major social platforms and ad capabilities.
• Strong understanding of e-commerce customer journeys and conversion optimization.
• Proficiency in analytics platforms and reporting tools.

Responsibilities

• Develop and manage social media strategies to drive brand awareness, engagement, and sales for e-commerce operations.
• Create platform-specific content calendars with graphics, videos, and copy aligned to brand guidelines.
• Monitor channels for trends, feedback, and competitive activity; provide timely insights and recommendations.
• Manage paid social advertising campaigns across Facebook, Instagram, TikTok, and Pinterest for ROI and objectives.
• Engage with online communities, respond to comments/messages, and build follower relationships.
• Collaborate with marketing to integrate social with email, influencers, and content marketing.
• Analyze performance metrics; generate reports and translate into strategic adjustments.
• Stay updated on trends and platform changes; identify opportunities for innovation.
• Oversee tools and analytics platforms for efficient workflow and robust reporting.

Skills

Social media management

Paid social advertising

Analytics & reporting

Communication skills

Graphic design basics

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce entity, is seeking a highly motivated and experienced Senior E-commerce Social Media Strategist to join their innovative team. This role is pivotal in shaping and executing our client's online brand presence and driving engagement across all social media platforms. As a remote-first organization, we embrace a culture of flexibility and autonomy, allowing our team members to thrive from anywhere. You will be instrumental in developing cutting-edge strategies that not only enhance brand visibility but also directly contribute to sales growth and customer loyalty. This position requires a strategic thinker with a proven track record in leveraging social media to achieve significant e-commerce objectives. You will work collaboratively with various departments, including marketing, sales, and product development, to ensure a cohesive and impactful brand message. The ideal candidate possesses a deep understanding of the e-commerce landscape and a passion for all things social media, combined with strong analytical skills to interpret data and adapt strategies accordingly. This is an exceptional opportunity to make a tangible impact within a forward-thinking company.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies to drive brand awareness, engagement, and sales for our client's e-commerce operations.
• Create compelling and platform-specific content calendars, including graphics, videos, and copy, that align with brand guidelines and marketing campaigns.
• Monitor social media channels for industry trends, customer feedback, and competitive activity, providing timely insights and actionable recommendations.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest to maximize ROI and achieve campaign objectives.
• Engage with our client's online community, respond to comments and messages promptly, and foster positive relationships with followers.
• Collaborate with the marketing team to integrate social media efforts with broader campaigns, including email marketing, influencer collaborations, and content marketing.
• Analyze social media performance metrics, generate regular reports, and translate data into strategic adjustments to improve effectiveness.
• Stay abreast of the latest social media trends, algorithm changes, and emerging platforms, identifying opportunities for innovation.
• Manage social media tools and analytics platforms for efficient workflow and robust reporting.
• Oversee the brand's voice and tone across all social media interactions, ensuring consistency and professionalism.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media management, specifically within the e-commerce sector.
• Proven success in developing and executing social media strategies that have demonstrably increased sales and engagement.
• In-depth knowledge of major social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest) and their advertising capabilities.
• Strong understanding of e-commerce principles, customer journeys, and conversion optimization.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native insights).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Demonstrated ability to create engaging visual and written content.
• Strong analytical skills with the ability to interpret complex data and present findings clearly.
• Experience in managing paid social media budgets and campaigns effectively.
• Ability to work independently and as part of a remote team in a fast-paced environment.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

Benefits

Our client is committed to fostering a supportive and rewarding work environment. As a fully remote Senior E-commerce Social Media Strategist, you will enjoy a competitive salary, opportunities for professional development, and a flexible work schedule. We provide a comprehensive benefits package, including health insurance and paid time off. You’ll have the chance to work with a passionate and collaborative team, contributing to the growth of a leading e-commerce brand. Access to the latest tools and technologies will ensure you have everything you need to succeed. This role offers the unique advantage of working from the comfort of your own home, eliminating commute times and allowing for a better work-life balance. Join us and be a key player in shaping the future of online retail engagement.