Senior E-commerce Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Retirement plan

Career advancement

Job summary

Placements24 seeks a seasoned Senior E-commerce Marketing Specialist in Sandton to drive digital strategies, increasing online sales and customer acquisition for the company''s ecommerce platform.

The role emphasizes data-driven decision making, cross-functional collaboration, and optimizing campaigns across SEO, SEM, PPC, email, and social channels with a hybrid work arrangement.

Qualifications

• Minimum 5 years of experience in e-commerce marketing.
• Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency in analytics tools and e-commerce platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and leadership abilities.

Responsibilities

• Develop and execute integrated e-commerce marketing strategies, including SEO, SEM, social media, email, and affiliate marketing.
• Analyze marketing campaign performance, website traffic, and customer data to identify trends and growth opportunities.
• Manage and optimize paid advertising budgets across various digital platforms to achieve target ROI.
• Oversee the creation of compelling marketing content and promotional materials for the e-commerce site.
• Collaborate with cross-functional teams (product, sales, web development) to align marketing initiatives with business objectives.
• Lead A/B testing initiatives for website elements, ad creatives, and email campaigns to improve conversion rates.
• Stay current with industry best practices, emerging technologies, and competitive landscape.

Skills

SEO

SEM

PPC

Email marketing

Social media advertising

Analytics tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

About the Role

Our client is looking for a seasoned and strategic Senior E-commerce Marketing Specialist to lead their digital marketing efforts in Sandton. This pivotal role involves developing and implementing comprehensive marketing strategies to drive online sales, enhance customer acquisition, and build brand loyalty for our e-commerce platform. You will leverage data analytics, market insights, and cutting-edge digital tools to optimize campaigns across multiple channels. This hybrid role requires active participation in office-based strategy sessions while allowing for focused remote work.

Key Responsibilities

• Develop and execute integrated e-commerce marketing strategies, including SEO, SEM, social media, email, and affiliate marketing.
• Analyze marketing campaign performance, website traffic, and customer data to identify trends and growth opportunities.
• Manage and optimize paid advertising budgets across various digital platforms to achieve target ROI.
• Oversee the creation of compelling marketing content and promotional materials for the e-commerce site.
• Collaborate with cross-functional teams (product, sales, web development) to align marketing initiatives with business objectives.
• Lead A/B testing initiatives for website elements, ad creatives, and email campaigns to improve conversion rates.
• Stay current with industry best practices, emerging technologies, and competitive landscape.

Requirements

• Minimum 5 years of experience in e-commerce marketing, with a proven track record of success.
• Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency in analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and leadership abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary with significant performance-based bonuses and profit-sharing options.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, retirement, and other leading employee benefits.
• Opportunities for leadership development and career advancement within a growing company.
• A dynamic and innovative work environment focused on data-driven results.