Senior E-commerce Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Remote work

Health benefits

Paid time off

Professional development budget

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist for a fully remote role based in South Africa. You will drive online sales strategies across Shopify, Takealot, and Amazon, while crafting campaigns and content that elevate the brand.

You will analyze performance metrics, optimize PPC and SEO, and collaborate with cross-functional teams to ensure brand alignment and growth. 5+ years of experience and strong analytical skills are essential.

Qualifications

• 5+ years of experience in e-commerce marketing.
• Proven expertise in paid social media campaigns and SEM.
• Strong SEO understanding for ecommerce sites.
• Excellent analytical, communication, and project-management skills.

Responsibilities

• Develop and implement e-commerce marketing strategies across platforms (Shopify, Takealot, Amazon).
• Manage and optimize paid ads on social media (Facebook, Instagram, TikTok) and Google Ads.
• Conduct market research and competitive analysis to identify opportunities.
• Analyze website traffic, conversion rates and sales data to identify improvements.
• Create engaging content for social media, email marketing and product listings.
• Collaborate with design, content and customer service to ensure brand consistency.

Skills

E-commerce marketing

Paid social & SEM

SEO for ecommerce

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

Magento

Google Analytics

Job description

About the Role

Our client is seeking a highly experienced Senior E-commerce Marketing Specialist to drive our online sales strategies and enhance our digital presence. This fully remote role offers the opportunity to significantly impact our brand's growth across various e-commerce platforms and social media channels. You will be instrumental in developing and executing innovative marketing campaigns, analyzing performance metrics, and staying ahead of industry trends to ensure our competitive edge in the dynamic online marketplace. This position is perfect for a strategic thinker who excels in a remote-first environment and is passionate about leveraging data to achieve measurable results.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies across platforms like Shopify, Takealot, and Amazon.
• Manage and optimize paid advertising campaigns on social media (Facebook, Instagram, TikTok) and search engines (Google Ads).
• Conduct detailed market research and competitor analysis to identify new opportunities and challenges.
• Analyze website traffic, conversion rates, and sales data to identify areas for improvement and growth.
• Create engaging content for social media, email marketing, and product listings to drive customer acquisition and retention.
• Collaborate with cross-functional teams, including design, content creation, and customer service, to ensure brand consistency and campaign success.

Requirements

• Minimum of 5 years of experience in e-commerce marketing, with a proven track record of success.
• Demonstrable expertise in managing paid social media and search engine marketing campaigns.
• Strong understanding of SEO principles and best practices for e-commerce websites.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive annual salary and performance bonuses.
• Opportunity to work entirely remotely from anywhere.
• Comprehensive health and wellness benefits.
• Generous paid time off and public holiday leave.
• Professional development opportunities and budget for training.
• Dynamic and supportive team culture that values innovation and collaboration.