Senior E-commerce Marketing Manager

Placements24; Klerksdorp; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Leadership role in Klerksdorp

Data-driven culture

Comprehensive benefits package

Job summary

Placements24 in Klerksdorp, North West, seeks a Senior E-commerce Marketing Manager to lead multi-channel strategies driving online sales and brand visibility. You will optimize SEO/SEM, social media, email marketing, and content, while managing budgets and delivering ROI.

The role requires strong leadership, data-driven decision making, and collaboration with sales, product, and customer service teams to grow the business. Based in Klerksdorp with a dynamic, performance-driven culture.

Qualifications

• Bachelor's degree in Marketing or related field; MBA valued.
• Proven success in e-commerce marketing and growth.
• Strong leadership and budget management capabilities.

Responsibilities

• Develop and implement multi-channel e-commerce marketing strategies.
• Manage online advertising with budget allocation and ROI focus.
• Create engaging content for website, blogs, social, and emails.
• Analyze traffic and sales data; report actionable insights.
• Identify growth opportunities and new customer acquisition strategies.
• Maintain consistent brand messaging across digital channels.
• Lead and mentor a marketing team; drive performance and innovation.

Skills

SEO & SEM

Social media marketing

Content marketing

Email marketing

Digital analytics

CRM platforms

Budget management

Leadership

Education

Bachelor's in Marketing or Business Admin

MBA (plus)

Tools

Google Analytics

Adobe Analytics

CRM systems

Job description

About the Role

Our client, a thriving e-commerce enterprise, is seeking a strategic and results-oriented Senior E-commerce Marketing Manager to lead their marketing efforts in Klerksdorp, North West . This pivotal role involves developing and executing comprehensive marketing strategies to drive online sales, enhance brand visibility, and acquire new customers. The ideal candidate will possess a deep understanding of the e-commerce landscape, with proven experience in digital marketing, social media, SEO, SEM, and email marketing. You will be responsible for managing the marketing budget, analyzing campaign performance, and continuously optimizing strategies to achieve key performance indicators. This is an excellent opportunity to take on significant responsibility and make a tangible impact on a growing business. You will collaborate with various departments, including sales, product development, and customer service, to ensure a cohesive and effective market approach. The role demands strong leadership skills and a proactive, data-driven mindset.

Key Responsibilities

• Develop and implement integrated e-commerce marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Manage and optimize online advertising campaigns, ensuring effective budget allocation and maximum return on investment.
• Oversee the creation and execution of engaging content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze website traffic, sales data, and marketing campaign performance, providing regular reports and actionable insights to stakeholders.
• Identify new market opportunities and customer acquisition strategies to drive business growth.
• Manage the e-commerce brand's presence across all digital platforms, ensuring consistency in messaging and branding.
• Stay abreast of industry trends, competitive landscape, and emerging digital marketing technologies.
• Lead and mentor a team of marketing professionals, fostering a culture of performance and innovation.

Requirements

• Extensive experience in e-commerce marketing, with a proven track record of driving online sales and growth.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
• Experience managing marketing budgets and demonstrating ROI.
• Excellent leadership, communication, and project management skills.
• Solid understanding of e-commerce platforms and online customer behavior.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• Competitive senior-level salary and performance-based incentives.
• Significant opportunities for career advancement within a growing company.
• A key leadership role based in Klerksdorp, North West .
• Exposure to diverse and innovative marketing strategies.
• A dynamic work environment that values data-driven decision-making.
• Comprehensive benefits package.