E-commerce & Social Media Marketing Lead

Placements24; Sandton; On-site; ZAR 1,000,000 - 1,400,000; Full time

Job summary

Placements24 in Sandton, Gauteng, seeks an experienced E-commerce & Social Media Marketing Lead to drive digital strategies and online sales. You will lead a team, manage budgets, and analyze performance to optimize ROI, collaborating with product, sales, and customer service to ensure cohesive brand messaging.

The role demands a visionary with expertise across SEO, SEM, content, email marketing, and paid social campaigns, delivering ambitious growth in a dynamic e-commerce environment.

Qualifications

• Extensive experience in e-commerce marketing and social media management.
• Proven leadership of marketing teams and budgets.
• Deep knowledge of SEO, SEM, content, email marketing, and social ads.
• Proficiency with analytics tools and marketing automation platforms.

Responsibilities

• Develop and implement comprehensive e-commerce and social media strategies.
• Lead planning, execution, and optimization of paid social campaigns across platforms.
• Oversee creation of engaging content for social media and e-commerce channels.
• Analyze campaigns, site traffic, and sales data to identify trends and insights.
• Manage and mentor a marketing team, ensuring collaboration with product, sales and customer service.
• Manage budgets to maximize ROI and allocate resources efficiently.
• Stay updated on digital marketing trends and industry competition.

Skills

E-commerce marketing

Social media management

Leadership

SEO

SEM

Content marketing

Email marketing

Data-driven decision making

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a leader in the e-commerce space, is seeking a dynamic and experienced E-commerce & Social Media Marketing Lead to oversee and execute their digital marketing strategies in Sandton, Gauteng . This senior role requires a visionary individual who can develop innovative campaigns to enhance brand presence, drive customer engagement, and significantly boost online sales. The ideal candidate possesses a deep understanding of the entire digital marketing ecosystem, with proven expertise in social media marketing, content creation, paid advertising, SEO, and e-commerce best practices. You will be responsible for leading a team, managing budgets, analyzing performance metrics, and continuously optimizing strategies to achieve ambitious growth targets. This is a critical opportunity to make a substantial impact on a growing business and shape its online identity. You will collaborate closely with various departments to ensure alignment and maximize the effectiveness of all marketing initiatives. Strong leadership, strategic thinking, and a data-driven approach are essential for success.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing and social media strategies to achieve business objectives.
• Lead the planning, execution, and optimization of paid social media advertising campaigns across multiple platforms.
• Oversee the creation of engaging and high-quality content tailored for social media and e-commerce channels.
• Analyze marketing campaign performance, website traffic, and sales data to identify key trends and provide actionable insights.
• Manage and mentor a team of marketing specialists, fostering a collaborative and high-performance culture.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Stay abreast of the latest digital marketing trends, technologies, and competitor activities.
• Collaborate with product, sales, and customer service teams to ensure cohesive brand messaging and customer experience.

Requirements

• Extensive experience in e-commerce marketing and social media management, with a proven track record of driving growth and sales.
• Strong leadership skills with experience managing a marketing team.
• In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media advertising.
• Proficiency in using analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Strong communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and demonstrating ROI.
• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.

Benefits

• Highly competitive salary and performance-based bonuses.
• Significant opportunities for career advancement in a leadership role.
• Based in the commercial hub of Sandton, Gauteng .
• Work with a talented and motivated marketing team.
• Be instrumental in shaping the future of a leading e-commerce brand.
• Comprehensive benefits package.