Senior E-commerce Manager - Luxury Goods Retail

Placements24; Stellenbosch; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Staff discounts on luxury products

Professional development and training

Job summary

Placements24 is seeking a Senior E-commerce Manager for a prominent luxury goods retailer in Paarl, Western Cape. You will lead online revenue growth, optimize the customer journey, and manage end-to-end digital commerce operations across platforms.

Responsibilities include developing digital marketing strategies, optimizing the online catalog, and collaborating with cross-functional teams to drive market share. A senior, data-driven leader with a passion for luxury retail is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce or related field.
• 6+ years in e-commerce management, with 2+ in a senior/managerial role, preferably luxury.
• Proven success in driving online sales growth and managing high-traffic sites.
• Strong understanding of digital marketing channels, analytics tools and e-commerce platforms.
• Excellent analytical and problem-solving skills.
• Exceptional project management and organizational abilities.
• Strong communication and stakeholder management skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• CRM systems knowledge.
• Passion for the luxury market and attention to detail.

Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive sales and market share growth.
• Manage day-to-day operations of the e-commerce website for optimal UX and performance.
• Oversee all digital marketing activities including SEO, SEM, social media, email, and affiliates.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities.
• Manage online product catalog with accurate descriptions, imagery, and pricing.
• Develop and execute promotions and flash sales to drive conversions.
• Collaborate with marketing, IT, logistics, and customer service teams for a cohesive strategy.
• Stay informed about e-commerce technologies, trends, and competitor activity.
• Manage the e-commerce budget and report KPIs to senior management.
• Ensure brand consistency and luxury positioning across digital touchpoints.

Skills

Digital marketing

Analytics

CRO

Project management

Stakeholder management

CRM

Communication

Luxury market knowledge

Education

Bachelor's degree in Marketing/Business Administration/E-commerce

Tools

Shopify Plus

Magento

Google Analytics

Job description

About the Role A prominent luxury goods retailer with a strong presence in the Paarl, Western Cape region is seeking an accomplished Senior E-commerce Manager to spearhead its online sales strategy and operations. This vital role involves driving online revenue growth, enhancing customer engagement across digital platforms, and managing the end-to-end e-commerce experience. You will be responsible for developing and executing digital marketing campaigns, optimizing website performance, managing online product merchandising, and ensuring a seamless customer journey from browsing to purchase. The ideal candidate possesses a deep understanding of e-commerce best practices, digital marketing, and has a proven ability to manage complex online retail operations within the luxury sector. This is an exceptional opportunity to shape the digital future of a prestigious brand in the beautiful Paarl, Western Cape.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive sales and market share growth.
• Manage the day-to-day operations of the e-commerce website, ensuring optimal user experience and performance.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Manage online product catalog, ensuring accurate descriptions, high-quality imagery, and competitive pricing.
• Develop and execute promotional campaigns and flash sales to drive conversions.
• Collaborate with cross-functional teams, including marketing, IT, logistics, and customer service, to ensure a cohesive online strategy.
• Stay informed about the latest e-commerce technologies, trends, and competitor activities.
• Manage the e-commerce budget and report on key performance indicators (KPIs) to senior management.
• Ensure brand consistency and luxury positioning across all digital touchpoints.

Requirements

• A Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• A minimum of 6 years of experience in e-commerce management, with at least 2 years in a senior or managerial role, preferably within the luxury goods sector.
• Proven success in driving online sales growth and managing high-traffic e-commerce websites.
• Strong understanding of digital marketing channels, analytics tools (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify Plus, Magento).
• Excellent analytical and problem-solving skills.
• Exceptional project management and organizational abilities.
• Strong communication and stakeholder management skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of customer relationship management (CRM) systems.
• Passion for the luxury market and a keen eye for detail.

Benefits

• Our client offers a highly competitive salary and bonus structure, along with comprehensive medical aid and a provident fund.
• Employees benefit from significant staff discounts on luxury products and opportunities for professional development and training in advanced digital marketing and e-commerce strategies.
• This role provides a unique chance to lead digital innovation for a respected brand in the beautiful Paarl, Western Cape.