Senior E-commerce & Digital Marketing Manager

Placements24; George; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Highly competitive salary and bonus

Fully remote work opportunity

Health and wellness benefits

Employee product discount

Professional development opportunities

Job summary

Placements24 seeks a Senior E-commerce & Digital Marketing Manager to lead our online strategy from a fully remote setup, supporting operations based in George, Western Cape. You will drive online sales, optimize digital campaigns, and enhance customer engagement across all digital channels.

Applicants should have 7+ years in e-commerce and digital marketing, with Shopify/Magento, SEO/SEM, Google Analytics, and ROI-driven track record.

Qualifications

• 7+ years in e-commerce management and digital marketing.
• Proven success with digital marketing campaigns across platforms.
• Knowledge of SEO, SEM, social media, email marketing, content strategy.

Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and revenue growth for the George, Western Cape market.
• Manage and optimize all digital marketing channels (SEO, SEM, social, email, content).
• Oversee daily operations of the e-commerce platform and checkout experience.
• Analyze traffic, sales data, and campaign performance to provide insights.
• Develop and manage digital advertising budgets for ROI.
• Lead content creation (product descriptions, blogs, social updates).
• Stay updated on e-commerce trends and digital marketing technologies.
• Collaborate with IT, creative, and merchandising to ensure cohesive strategy.
• Manage online customer experience and feedback mechanisms.
• Report KPIs to senior management.

Skills

E-commerce strategy

Digital marketing leadership

Data analysis

Budget management

Remote collaboration

SEO/SEM knowledge

Education

Bachelor's degree in Marketing, Business Administration, Digital Media

Tools

Shopify

Magento

Google Analytics

Job description

About the Role

Our client is seeking an experienced and forward-thinking Senior E-commerce & Digital Marketing Manager to lead their online strategy, remotely supporting their operations based in George, Western Cape. This pivotal role demands a strategic leader with a proven track record in driving online sales, optimizing digital marketing campaigns, and enhancing customer engagement across all digital platforms. You will be responsible for developing and executing a comprehensive e-commerce strategy, managing digital advertising budgets, overseeing SEO/SEM efforts, and ensuring a seamless online customer journey. The ideal candidate will possess exceptional analytical skills, a deep understanding of the digital marketing landscape, and the ability to thrive in a fully remote, fast-paced environment. This is a significant opportunity to shape the digital future of a growing retail brand and make a substantial impact on its online presence and revenue streams. Your expertise will be crucial to our digital success.

Key Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and revenue growth for the George, Western Cape market.


• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.


• Oversee the day-to-day operations of the e-commerce platform, ensuring a user-friendly experience and efficient checkout process.


• Analyze website traffic, sales data, and campaign performance, providing actionable insights and recommendations.


• Develop and manage digital advertising budgets, ensuring maximum ROI on marketing spend.


• Lead content creation efforts, including product descriptions, blog posts, and social media updates, to engage target audiences.


• Stay abreast of the latest e-commerce trends, digital marketing technologies, and competitor strategies.


• Collaborate with cross-functional teams, including IT, creative, and merchandising, to ensure cohesive online strategy execution.


• Manage online customer experience, including website usability, customer service integration, and feedback mechanisms.


• Report on key performance indicators (KPIs) to senior management, outlining strategic progress and future opportunities.

Requirements

• Minimum of 7 years of progressive experience in e-commerce management and digital marketing, with a strong focus on driving online sales.


• Proven success in developing and executing successful digital marketing campaigns across various platforms.


• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.


• Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).


• Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies.


• Excellent leadership, communication, and project management skills.


• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.


• Demonstrated ability to excel in a fully remote work environment, with strong self-motivation and time management skills.


• Experience within the retail sector, with knowledge of the Western Cape market, is a plus.

Benefits

• Highly competitive salary and performance-based bonus structure.


• Fully remote work opportunity with significant flexibility.


• Comprehensive health and wellness benefits.


• Generous employee discount on all products.


• Opportunities for continuous learning and professional development in the digital space.


• Be a key player in shaping the online strategy of a growing brand.