About the Role
Our client, a dynamic leader in the online retail space, is seeking an experienced and highly motivated Senior E-commerce Growth Hacker & Social Media Strategist to join their expanding team. This is a fully remote, remote-first position, offering the flexibility and autonomy to work from anywhere within South Africa. We are looking for an individual with a proven track record of driving significant growth, increasing customer acquisition, and optimizing conversion rates through innovative e-commerce and social media strategies. You will be instrumental in shaping our client's online presence and developing cutting-edge campaigns that resonate with our target audience. This role demands a blend of analytical prowess, creative thinking, and a deep understanding of the digital landscape. If you are passionate about e-commerce, social media trends, and have a knack for identifying and capitalizing on growth opportunities, this is the perfect opportunity for you.
Key Responsibilities
- Develop and execute comprehensive e-commerce growth strategies, focusing on user acquisition, retention, and lifetime value.
- Craft and implement innovative social media marketing campaigns across various platforms (Instagram, Facebook, TikTok, etc.) to enhance brand visibility and engagement.
- Analyze website traffic, user behavior, and sales data to identify trends, insights, and areas for optimization.
- Conduct A/B testing on landing pages, product pages, and marketing campaigns to improve conversion rates.
- Manage and optimize paid social media advertising budgets to achieve maximum ROI.
- Collaborate with the marketing and product teams to ensure brand consistency and effective product launches.
- Stay abreast of the latest digital marketing trends, tools, and technologies, particularly in the e-commerce and social media spheres.
- Develop and manage influencer marketing collaborations to broaden reach and credibility.
- Monitor competitor activities and market trends to identify new growth opportunities.
- Report on campaign performance, key metrics, and provide actionable recommendations for improvement.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, digital marketing, or social media management, with a strong emphasis on growth hacking.
- Demonstrable success in driving online sales and user acquisition through data-driven strategies.
- Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
- Proficiency in analytics tools such as Google Analytics, and familiarity with CRM systems.
- Strong understanding of social media platforms, their algorithms, and best practices for organic and paid growth.
- Excellent analytical, problem-solving, and project management skills.
- Exceptional communication and interpersonal abilities, vital for a fully remote team environment.
- Creative mindset with the ability to think outside the box.
- Experience working in a remote-first or remote environment is highly advantageous.
Benefits
- Competitive annual salary of ZAR .
- Fully remote work arrangement, allowing for excellent work-life balance.
- Opportunity to work with a forward-thinking and rapidly growing company.
- Continuous learning and professional development opportunities.
- Collaborative and supportive team culture, even in a virtual setting.
- Contribution to impactful campaigns that shape the online retail landscape.
- Access to cutting-edge marketing tools and technologies.