Senior E-commerce Social Media Specialist

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Paid time off

Hybrid role

Job summary

Placements24 in Sandton, Gauteng, seeks a Senior E-commerce Social Media Specialist to lead advanced social media strategies for an e-commerce brand. The role emphasizes ROI-driven campaigns, content leadership, and cross‑functional collaboration to drive sales and brand visibility.

The ideal candidate will have 6+ years in social media marketing with a strong e-commerce track record, proficiency in paid social and analytics, and leadership abilities in a fast‑paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years in social media marketing with strong e-commerce focus.
• Proven track record driving e-commerce growth through social channels.
• Experience with paid social campaigns and budgets.

Responsibilities

• Develop and execute advanced social media strategies aligned with e-commerce targets.
• Oversee content creation and distribution across platforms.
• Manage and optimize social media advertising campaigns for ROI and conversions.
• Analyze data to inform strategy and provide actionable insights to stakeholders.
• Collaborate with marketing, product, and sales teams for integrated campaigns.
• Mentor junior team members and support growth of the social media function.
• Stay updated on digital marketing trends and best practices.

Skills

Strategic social media planning

Campaign management

Analytics and reporting

Team leadership

E-commerce marketing

Paid social advertising

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Our client is looking for an experienced Senior E-commerce Social Media Specialist to join their innovative team in Sandton, Gauteng . This role requires a strategic thinker with a deep understanding of how to leverage social media to drive e-commerce success. You will be responsible for developing and implementing advanced social media strategies, managing key campaigns, and analyzing performance to ensure maximum impact on sales and brand visibility. The ideal candidate possesses a proven track record in the e-commerce sector and has a passion for staying ahead of digital marketing trends. This is a fantastic opportunity to lead significant social media initiatives within a fast-paced and growth-oriented company.

Key Responsibilities

Develop and execute sophisticated social media strategies that align with e-commerce sales targets and brand objectives. Oversee the planning, creation, and distribution of engaging content across multiple social media platforms. Manage and optimize social media advertising campaigns, focusing on ROI and conversion rates. Analyze social media data, trends, and competitor activities to identify opportunities and inform strategy. Provide regular, in-depth performance reports and actionable insights to key stakeholders. Collaborate with marketing, product, and sales teams to ensure integrated campaign execution and brand consistency. Mentor junior team members and contribute to the overall growth of the social media team. Stay abreast of the latest developments in social media, digital marketing, and e-commerce best practices. Manage relationships with third-party agencies or partners as needed. Contribute to the development of the overall digital marketing strategy.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 6 years of experience in social media marketing, with a substantial focus on e-commerce. Demonstrated success in developing and implementing social media strategies that have driven significant e-commerce growth. Expertise in major social media platforms, management tools (e.g., Sprout Social, Hootsuite), and analytics. Strong understanding of e-commerce sales funnels, customer journeys, and conversion metrics. Proficiency in managing paid social media campaigns and budgets effectively. Excellent analytical, strategic thinking, and problem-solving skills. Strong leadership, communication, and interpersonal skills. Experience with A/B testing and performance optimization is essential. Familiarity with SEO and content marketing principles is a plus.

Benefits

Our client offers a competitive remuneration package and a comprehensive suite of benefits, including health insurance, retirement contributions, and ample paid time off. This hybrid role allows for a balance of office and remote work, supporting our team in Sandton, Gauteng . You'll have opportunities for continuous learning and professional development, access to cutting-edge marketing technologies, and the chance to be part of a collaborative and innovative team environment. This position offers the chance to make a significant impact on a leading e-commerce brand.