E-commerce Content Marketing Specialist - Stellenbosch

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Job summary

Placements24 in Stellenbosch, Western Cape, is seeking an E-commerce Content Marketing Specialist to lead content creation across website product descriptions, blogs, social media, and emails. You will drive SEO-focused content strategies and collaborate with design to deliver engaging visuals for diverse channels.

The role requires 3-5 years in content marketing or digital marketing within e-commerce, a strong writing portfolio, and CMS familiarity.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Responsibilities

• Develop and execute a content marketing strategy to support e-commerce sales and brand building objectives.
• Create engaging and persuasive content for website product descriptions, blog posts, social media updates, email newsletters, and ad copy.
• Conduct keyword research and implement SEO best practices to optimize content for search engines, increasing organic traffic.
• Collaborate with marketing and design teams to produce visually appealing content, including graphics and short videos.
• Manage the content calendar, ensuring timely publication and consistent brand messaging.
• Analyze content performance using analytics tools, measuring engagement, traffic, and conversion rates.
• Identify content gaps and opportunities based on customer feedback, market trends, and competitor analysis.
• Repurpose existing content for different channels and audiences.
• Ensure all content is accurate, grammatically correct, and adheres to brand guidelines.
• Stay up-to-date with the latest trends in content marketing, SEO, and e-commerce.
• Contribute to broader marketing campaigns and initiatives in Stellenbosch, Western Cape.

Job description

About the Role

Our client, an innovative e-commerce company, is seeking a talented E-commerce Content Marketing Specialist to join their team in Stellenbosch, Western Cape. This role is essential for creating compelling content that attracts, engages, and converts our target audience across various digital channels. You will be responsible for developing content strategies, producing high-quality written and visual content, and optimizing it for search engines and social media platforms. The ideal candidate is a creative storyteller with a strong understanding of SEO, content marketing principles, and the e-commerce customer journey. This position offers a fantastic opportunity to influence brand perception and drive business growth through impactful content creation within a supportive and forward-thinking environment.

Key Responsibilities

• Develop and execute a content marketing strategy to support e-commerce sales and brand building objectives.
• Create engaging and persuasive content for various platforms, including website product descriptions, blog posts, social media updates, email newsletters, and ad copy.
• Conduct keyword research and implement SEO best practices to optimize content for search engines, increasing organic traffic.
• Collaborate with the marketing and design teams to produce visually appealing content, including graphics and short videos.
• Manage the content calendar, ensuring timely publication and consistent brand messaging.
• Analyze content performance using analytics tools, measuring engagement, traffic, and conversion rates.
• Identify content gaps and opportunities based on customer feedback, market trends, and competitor analysis.
• Repurpose existing content for different channels and audiences.
• Ensure all content is accurate, grammatically correct, and adheres to brand guidelines.
• Stay up-to-date with the latest trends in content marketing, SEO, and e-commerce.
• Contribute to broader marketing campaigns and initiatives in Stellenbosch, Western Cape.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• 3-5 years of experience in content marketing, copywriting, or digital marketing, preferably within an e-commerce setting.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience creating content for social media platforms and understanding of social media marketing principles.
• Familiarity with content management systems (CMS) like WordPress.
• Understanding of e-commerce principles and customer journey mapping.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative mindset with an eye for detail and quality.
• Basic knowledge of graphic design tools (e.g., Canva) or video editing is a plus.

Benefits

• Competitive salary and performance incentives.
• Opportunity to develop engaging content that directly impacts sales.
• Creative and collaborative work culture.
• Professional growth and development opportunities.
• Be part of a thriving e-commerce community in Stellenbosch, Western Cape.
• Work on diverse content projects for an expanding brand.