E-commerce Content Marketing Specialist

Placements24; Stellenbosch; Hybride; ZAR 350 000 - 520 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical aid

Hybrid work model

Professional development

Résumé du poste

Placements24 in Stellenbosch, Western Cape, is seeking an E-commerce Content Marketing Specialist. You will craft content strategies, write product-centric copy, and optimize for SEO and social channels to engage customers and drive conversions.

The role collaborates with marketing, sales, and product teams to ensure brand-consistent messaging and measurable business impact. A hybrid work arrangement supports in-office collaboration with remote flexibility.

Qualifications

• Proven experience in content marketing, copywriting, or a related role, preferably within e-commerce.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a meticulous eye for detail.
• Experience creating various types of digital content (blog posts, website copy, social media).
• Familiarity with CMS and social media platforms.
• Ability to analyze content performance data and translate insights into actionable strategies.

Responsabilités

• Develop and implement a content marketing strategy aligned with e-commerce goals and target audiences.
• Create engaging and informative content, including blog posts, product descriptions, website copy, social media updates, and email newsletters.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Collaborate with designers and videographers to produce visually appealing multimedia content.
• Manage the content calendar and ensure timely publication across all relevant platforms.
• Analyze content performance metrics, such as traffic, engagement, and conversions, and use data to refine strategies.
• Monitor industry trends and competitor content to identify opportunities and maintain a competitive edge.
• Optimize existing content for better performance and user experience.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Contribute to brainstorming sessions for new content ideas and marketing campaigns.

Connaissances

Content strategy

Copywriting

SEO

CMS platforms

Social media management

Analytics

Creativity

Editing & proofreading

Project management

Content optimization

Formation

Bachelor's degree in Marketing, Communications, Journalism, or related field

Outils

CMS platforms (WordPress/Shopify)

Keyword research tools

Google Analytics

Description du poste

About the Role

Our client is seeking a creative and strategic E-commerce Content Marketing Specialist to enhance their online presence and drive customer engagement. This role, based in Stellenbosch, Western Cape , will focus on creating compelling content that attracts, educates, and converts target audiences across various digital channels. You will be responsible for developing content strategies, producing high-quality written and visual content, and optimizing it for search engines and social media. The ideal candidate has a passion for storytelling, a keen understanding of SEO best practices, and experience in producing content specifically for e-commerce platforms. You will collaborate closely with the marketing, sales, and product teams to ensure all content aligns with brand messaging and business objectives.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with e-commerce goals and target audiences.
• Create engaging and informative content, including blog posts, product descriptions, website copy, social media updates, and email newsletters.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Collaborate with designers and videographers to produce visually appealing multimedia content.
• Manage the content calendar and ensure timely publication across all relevant platforms.
• Analyze content performance metrics, such as traffic, engagement, and conversions, and use data to refine strategies.
• Monitor industry trends and competitor content to identify opportunities and maintain a competitive edge.
• Optimize existing content for better performance and user experience.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Contribute to brainstorming sessions for new content ideas and marketing campaigns.

Requirements

• Proven experience in content marketing, copywriting, or a related role, preferably within e-commerce.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a meticulous eye for detail.
• Experience creating various types of digital content (blog posts, website copy, social media).
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to analyze content performance data and translate insights into actionable strategies.
• Creative mindset with the ability to develop engaging and original content ideas.
• Strong organizational and time management skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience with A/B testing content is a plus.

Benefits

Our client offers a competitive salary, comprehensive medical aid, and opportunities for professional development in the vibrant city of Stellenbosch, Western Cape . Enjoy a dynamic and collaborative work environment where your creativity and contributions are valued. This hybrid role allows for a balance between in-office collaboration and remote flexibility. Benefit from training opportunities and the chance to grow within a leading e-commerce company. Be part of a team dedicated to creating exceptional online experiences and driving business success through impactful content.