E-commerce Content Strategist

Placements24; Sandton; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Pension fund and medical aid

Generous annual leave

Access to content creation tools

Team events

Prime Sandton location

Job summary

Placements24 in Sandton is seeking a creative E-commerce Content Strategist to elevate our online presence and drive engagement across web, email, social, and blogs. You will develop compelling narratives, optimize content for search, and collaborate with product and design teams to ensure on-brand, high-quality material.

The role combines in-office collaboration with remote flexibility, offering a hybrid work model in a thriving e-commerce environment.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and implement an integrated content strategy aligned with e-commerce goals and brand voice.
• Plan, create, and manage engaging content across website product descriptions, blog posts, social media updates, email newsletters, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with design and multimedia teams to produce visually appealing and informative content.
• Analyze content performance metrics (e.g., traffic, engagement, conversion) and use data to refine the content strategy.
• Ensure content consistency in quality, style, and tone across all digital touchpoints.
• Manage the content calendar, ensuring timely delivery of all planned content pieces.
• Stay up-to-date with content marketing trends, SEO updates, and best practices.
• Identify opportunities for content repurposing and amplification.
• Work with product teams to ensure accurate and compelling product descriptions and related content.

Skills

Content strategy

SEO

Copywriting

Editing & proofreading

CMS familiarity

Google Analytics

Keyword research tools

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

CMS (Content Management System)

Google Analytics

Keyword research tools

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to elevate their online brand presence and customer engagement. This hybrid role is based in the sophisticated commercial district of Sandton, Gauteng, allowing for both in-office collaboration and remote flexibility. You will be responsible for developing and executing a comprehensive content strategy that drives traffic, enhances brand perception, and supports sales objectives across all digital channels. The ideal candidate possesses a deep understanding of content marketing, SEO best practices, and has a proven ability to create compelling narratives that resonate with target audiences. You will work closely with marketing, product, and design teams to ensure content is on-brand, engaging, and optimized for performance. This is an exciting opportunity for a skilled content professional to make a significant impact within a thriving e-commerce environment in Sandton.

Key Responsibilities

• Develop and implement an integrated content strategy aligned with e-commerce goals and brand voice.
• Plan, create, and manage engaging content across various platforms, including website product descriptions, blog posts, social media updates, email newsletters, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with design and multimedia teams to produce visually appealing and informative content.
• Analyze content performance metrics (e.g., traffic, engagement, conversion) and use data to refine the content strategy.
• Ensure content consistency in quality, style, and tone across all digital touchpoints.
• Manage the content calendar, ensuring timely delivery of all planned content pieces.
• Stay up-to-date with content marketing trends, SEO updates, and best practices.
• Identify opportunities for content repurposing and amplification.
• Work with product teams to ensure accurate and compelling product descriptions and related content.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3-5 years of experience in content strategy, content marketing, or copywriting, preferably in an e-commerce setting.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience creating content for various digital channels, including web, social media, and email.
• Familiarity with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Creative mindset with the ability to generate innovative content ideas.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Ability to work effectively in a hybrid team environment.

Benefits

• Hybrid work model offering a balance of office and remote work in Sandton.
• Competitive salary and benefits package.
• Opportunity to shape the brand's narrative and online presence.
• Creative and collaborative work environment.
• Professional development and training opportunities.
• Pension fund and medical aid contributions.
• Generous annual leave.
• Access to leading content creation tools.
• Regular team social events.
• Convenient location in a prime business district.