Lead Social Media & E-commerce Content Creator

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Access to creative tools

Employee discounts

Collaborative work environment

Job summary

Placements24 is seeking a Lead Social Media & E-commerce Content Creator to spearhead its digital content strategy in Sandton. You will conceptualize, produce, and manage eye-catching visuals, videos, and copy optimized for social and product pages.

The ideal candidate has a strong storytelling ability, extensive design and video editing skills, and a track record in driving online sales in e-commerce. This leadership role offers creative freedom and collaboration with marketing and product

Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field.
• Minimum 5 years of content creation, social media management, and digital marketing experience.
• Proven portfolio with graphic design, video editing and copywriting.
• Proficiency with Adobe Creative Suite and video editing tools.
• Experience with e-commerce platforms and SEO knowledge.

Responsibilities

• Develop a content strategy that enhances brand visibility and drives e-commerce sales across social media and digital touchpoints.
• Create high-quality content including graphics, short videos, photography, and copy for social platforms and product pages.
• Ensure content aligns with brand guidelines, messaging, and marketing objectives.
• Manage the content calendar and schedule posts for optimal reach and engagement.
• Collaborate with marketing, design, and product teams to ensure accuracy and relevance.
• Analyze content performance and use insights to improve engagement rates.
• Stay updated with social media trends and best practices in e-commerce marketing.
• Edit and retouch photos and videos for professional quality.
• Oversee user-generated content campaigns and community participation.
• Oversee production workflow to ensure timely asset delivery

Skills

Content creation

Social media management

Digital marketing

Graphic design

Video editing

Copywriting

SEO

Analytics

Project management

Education

Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field

Tools

Adobe Creative Suite

Shopify

WooCommerce

Job description

About the Role Our client, a high-growth e-commerce business, is looking for a creative and strategic Lead Social Media & E-commerce Content Creator to spearhead its digital content strategy. This role is integral to crafting compelling narratives that drive engagement and conversions across all our online platforms. You will be responsible for conceptualizing, producing, and managing a wide range of digital content, from eye-catching visuals and engaging videos to persuasive copy, specifically optimized for social media and e-commerce channels. The ideal candidate is a master storyteller with a keen eye for aesthetics and a deep understanding of what makes content perform in the digital space, particularly within the online retail sector. This position, located in the vibrant business district of Sandton, Gauteng, offers a unique opportunity to influence brand perception and drive online sales through creative excellence. We seek an individual who can lead by example, inspire a team (if applicable), and translate complex brand messages into digestible and shareable digital content. Your passion for e-commerce and digital marketing will be essential in this role.

Key Responsibilities

• Develop and execute a content strategy that enhances brand visibility and drives e-commerce sales across social media and other digital touchpoints.
• Create high-quality, original, and engaging content, including graphics, short videos, photography, and compelling written copy for various social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and product pages.
• Ensure all content is aligned with brand guidelines, messaging, and marketing objectives.
• Manage the content calendar, planning and scheduling posts for optimal reach and engagement.
• Collaborate with marketing, design, and product teams to ensure content accuracy and relevance.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement rates.
• Stay current with social media trends, emerging content formats, and best practices in e-commerce marketing.
• Edit and retouch photos and videos to ensure professional quality.
• Manage user-generated content campaigns and encourage community participation.
• Oversee the production workflow for content creation, ensuring timely delivery of assets.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in content creation, social media management, and digital marketing, with a strong emphasis on e-commerce.
• Proven portfolio showcasing exceptional graphic design, video editing, and copywriting skills.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and video editing tools.
• Deep understanding of social media platforms and their respective content best practices.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and optimizing content for online sales.
• Excellent understanding of SEO and content marketing principles.
• Strong analytical skills to measure content effectiveness and report on KPIs.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Experience in the Sandton, Gauteng metropolitan area is an asset.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to lead content strategy for a dynamic e-commerce brand.
• Access to creative tools and resources.
• Collaborative and innovative work environment.
• Generous employee discounts on products.
• Standard leave and benefits package.