E-commerce Content Manager

Placements24; Gqeberha; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Retirement fund

Training and skill development

Annual leave

Hybrid work arrangement

Job summary

Placements24 is seeking an imaginative E-commerce Content Manager to elevate our digital presence from Port Elizabeth, Eastern Cape. You will craft compelling product descriptions, manage content across our e-commerce platforms, and ensure consistency with brand voice.

The role blends in-office collaboration with remote flexibility, requiring strong storytelling, SEO expertise, and the ability to work across marketing, design, and product teams to optimize content for search and user experience.

Qualifications

• Bachelor's degree required or equivalent in marketing/communications.
• 3+ years in content/digital marketing with e-commerce focus.
• Proven ability to write clear, persuasive copy for digital platforms.
• Strong SEO understanding and keyword research excellence.
• Experience with CMS and e-commerce platforms (Shopify/WooCommerce).
• Proficient in web analytics (Google Analytics) to measure content performance.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website and related digital platforms.
• Create engaging, SEO-optimized product descriptions, copy, blog posts, and social content.
• Manage content calendar ensuring timely publication and relevance.
• Collaborate with marketing, design, and product teams to align content with campaigns.
• Optimize content for SEO to improve organic visibility and traffic.
• Curate product imagery and other digital assets; maintain brand visuals.
• Monitor content performance with analytics and report on key metrics.
• Ensure content complies with brand guidelines, quality standards, and legal requirements.
• Conduct keyword research and competitive analysis to identify opportunities.
• Manage freelance writers and content creators as needed.
• Stay updated on content marketing trends and e-commerce innovations.
• Review and update website content for accuracy and relevance.

Skills

Content creation

Content management

Digital marketing

Copywriting

SEO

CMS

Shopify

Google Analytics

Project management

Team collaboration

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Shopify

WooCommerce

Job description

About the Role

Our client, a growing online lifestyle brand, is seeking an imaginative and detail-oriented E-commerce Content Manager to elevate their digital presence from their base in Port Elizabeth, Eastern Cape . This role is responsible for creating, curating, and managing all content across the company's e-commerce platforms and associated digital channels, ensuring brand consistency and driving customer engagement. The ideal candidate has a strong understanding of content marketing, SEO, and e-commerce best practices, with a knack for storytelling and creating compelling product descriptions and marketing copy. You will play a key part in shaping the brand's online narrative and optimizing content for search engines and user experience. This hybrid role allows for a blend of collaborative in-office work and remote flexibility.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website and related digital platforms.
• Create high-quality, engaging, and SEO-optimized product descriptions, website copy, blog posts, and social media content.
• Manage the content calendar, ensuring timely publication and relevance of all content.
• Collaborate with marketing, design, and product teams to ensure content aligns with brand voice and marketing campaigns.
• Optimize existing content for search engines (SEO) to improve organic visibility and traffic.
• Curate and manage product imagery, videos, and other digital assets.
• Monitor content performance using analytics tools and provide regular reports on key metrics like engagement, traffic, and conversion.
• Ensure all content adheres to brand guidelines, quality standards, and legal requirements.
• Conduct keyword research and competitor analysis to identify content opportunities.
• Manage freelance writers or content creators as needed.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and e-commerce innovations.
• Review and update website content regularly to ensure accuracy and relevance.
• Based in or able to commute to Port Elizabeth, Eastern Cape for scheduled in-office days.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content creation, content management, or digital marketing, with a focus on e-commerce.
• Proven ability to write clear, concise, and persuasive copy for various digital platforms.
• Strong understanding of SEO principles and keyword research.
• Experience with Content Management Systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce).
• Proficiency in using web analytics tools (e.g., Google Analytics) to track content performance.
• Excellent editing and proofreading skills with meticulous attention to detail.
• Creative thinking and a passion for storytelling and brand building.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication and collaboration skills.
• Familiarity with basic graphic design principles and image editing tools is a plus.

Benefits

Our client offers a competitive salary package designed to attract top talent. Employees receive health insurance benefits and contribute to a retirement fund. Opportunities for professional growth through training and skill development are provided. A generous annual leave allowance is included. The company fosters a supportive and creative work atmosphere, with hybrid working arrangements offering a good work-life balance. This role offers the chance to significantly impact brand perception and online sales for a growing business in Port Elizabeth, Eastern Cape .