E-commerce Analyst

Placements24; George; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work near George

Professional development

Job summary

Placements24 is seeking an E-commerce Analyst near George, Western Cape to turn data into actionable insights for optimizing online sales and customer experience. You will analyze website analytics, sales data, and customer behavior, delivering dashboards and reports that drive strategic decisions across marketing and product teams.

The role requires proficiency with Google Analytics, Adobe Analytics, SQL, Excel, and data visualization tools (Tableau, Power BI), plus strong communication skills

Qualifications

• Proven experience in E-commerce/Data Analytics with online retail focus.
• Experience with web analytics tools (GA/Adobe Analytics).
• Strong data manipulation and visualization skills (SQL, Excel, Tableau/Power BI).
• Ability to translate data into actionable insights for stakeholders.
• Experience with A/B testing and interpretation of results.
• Excellent communication and presentation abilities.

Responsibilities

• Collect, analyze, and interpret large datasets on e-commerce performance (traffic, sales, conversion, behavior).
• Develop dashboards and reports to track KPIs for the e-commerce business.
• Identify trends and anomalies and provide actionable insights to stakeholders.
• Analyze marketing campaigns across channels and measure ROI.
• Perform A/B testing analyses to assess website changes and initiatives.
• Monitor customer journeys and identify friction points for improvement.
• Collaborate with marketing, product, and IT to translate business needs into analytics requirements.
• Present findings clearly to technical and non-technical audiences.
• Stay updated with industry trends in ecommerce analytics and data science.

Skills

Data analysis

A/B testing

Communication

Problem solving

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business, or related field

Tools

Google Analytics

Adobe Analytics

SQL

Excel

Tableau

Power BI

Job description

About the Role

Our client, a leading online retailer, is seeking a detail-oriented and analytical E-commerce Analyst to join their team near George, Western Cape . This role is fundamental in providing actionable insights derived from data to optimize the e-commerce platform's performance, customer experience, and marketing efforts. You will delve into website analytics, sales data, and customer behavior to identify trends, opportunities, and challenges. This is a crucial role for anyone passionate about leveraging data to drive strategic decisions and enhance online sales performance in the beautiful Western Cape .

Key Responsibilities

• Collect, analyze, and interpret large datasets related to e-commerce performance, including website traffic, sales, conversion rates, and customer behavior.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce business.
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations to stakeholders.
• Conduct in-depth analysis of marketing campaign performance across various channels, including social media, to assess effectiveness and ROI.
• Perform A/B testing analysis to evaluate the impact of website changes and marketing initiatives.
• Monitor customer journeys and identify points of friction or opportunities for improvement.
• Collaborate with marketing, product, and IT teams to understand business needs and translate them into analytical requirements.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences.
• Stay current with industry best practices and emerging trends in e-commerce analytics and data science.

Requirements

• Proven experience as an E-commerce Analyst, Data Analyst, or similar role, with a strong focus on online retail.
• Proficiency in using web analytics tools such as "Google Analytics", "Adobe Analytics", or similar.
• Strong data manipulation and analysis skills, including experience with SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
• Excellent understanding of e-commerce metrics, online marketing principles, and customer behavior analysis.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong problem-solving skills and attention to detail.
• Excellent communication and presentation skills.
• Experience with A/B testing methodologies and analysis.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business, or a related quantitative field.

Benefits

• Our client offers a competitive salary and benefits package, including medical aid and a retirement fund.
• The position follows a hybrid work model, providing flexibility and work-life balance near George.
• Employees will have opportunities for professional development and training in cutting-edge analytics tools and methodologies.
• Join a data-driven organization where your analytical skills will directly contribute to business success and growth in the online retail sector.