Senior Digital Marketing Strategist - Fully Remote

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Remote-friendly team

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to craft and execute data-driven campaigns from a fully remote setup across South Africa. You will drive growth for a diverse client portfolio through SEO, SEM, social media, email, and content strategies.

The role requires a strong analytical mindset, excellent client management, and budget stewardship, with opportunities for ongoing learning within a remote team.

Qualifications

• Proven experience as a Digital Marketing Strategist with a track record of successful campaigns.
• Expertise across SEO, SEM, social media, email marketing, and content strategy.
• Experience with analytics tools like Google Analytics and SEMrush.
• Strong analytical and problem-solving abilities with data interpretation.
• Excellent communication and client management skills.
• Experience managing budgets and delivering measurable results.
• Bachelor's degree in Marketing, Business, Communications or related field.

Responsibilities

• Develop and execute data-informed digital marketing strategies across channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance, identify trends, and provide actionable insights and recommendations for optimization.
• Manage client relationships, serving as the primary point of contact for digital marketing initiatives.
• Conduct market research and competitive analysis to identify new opportunities and strategies.
• Oversee campaign planning, budgeting, and execution to ensure alignment with client goals.
• Collaborate with internal teams (content creators, designers, developers) to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Prepare and present comprehensive performance reports to clients.

Skills

Digital marketing strategy

Campaign optimization

Data analysis

Client management

Budget management

Education

Bachelor's degree

Tools

Google Analytics

SEMrush

Google Ads

Job description

About the Role

Our client, a leading performance marketing agency, is seeking a strategic and data-driven Senior Digital Marketing Strategist. This position is 100% remote, allowing you to shape digital campaigns from the comfort of your home anywhere in South Africa. You will be responsible for developing and implementing comprehensive digital marketing strategies for a diverse portfolio of clients, driving online growth and achieving key business objectives. We are looking for a seasoned professional with a deep understanding of various digital channels, analytics, and campaign optimization. This role demands a proactive individual who can identify opportunities, leverage data insights, and lead successful multi-channel marketing initiatives in a remote setting.

Key Responsibilities

• Develop and execute data-informed digital marketing strategies across channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance, identify trends, and provide actionable insights and recommendations for optimization.
• Manage client relationships, serving as the primary point of contact for digital marketing initiatives.
• Conduct market research and competitive analysis to identify new opportunities and strategies.
• Oversee campaign planning, budgeting, and execution to ensure alignment with client goals.
• Collaborate with internal teams (content creators, designers, developers) to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Prepare and present comprehensive performance reports to clients.

Requirements

• Proven experience as a Digital Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM (Google Ads), social media advertising, email marketing, and content strategy.
• Proficiency with analytics tools such as Google Analytics, SEMrush, or similar.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent communication, presentation, and client management skills.
• Experience managing budgets and delivering measurable results.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently and manage time effectively in a remote environment.

Benefits

• Attractive salary package commensurate with experience and skills.
• Enjoy the flexibility and convenience of a fully remote work setup.
• Work with a variety of clients across different industries.
• Opportunities for continuous learning and professional growth.
• A dynamic and supportive remote team environment.