Digital Marketing Strategist

Placements24; Paarl; Remote; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Salary with performance bonuses

Fully remote work

Health, dental, and vision insurance

Generous paid time off

Professional development budget

Job summary

Placements24 is seeking a Digital Marketing Strategist to lead development and execution of innovative online marketing initiatives from anywhere in South Africa. Define the digital vision, identify growth opportunities, and guide campaigns across all digital channels to deliver business impact.

The ideal candidate has 7+ years of digital marketing experience with a strong focus on strategy, analytics, and leadership. Remote work offers flexibility with global collaboration.

Qualifications

• Bachelor's degree in Marketing or Business; MBA is a plus.
• 7+ years of digital marketing experience with strategy focus.
• Proven experience in developing and implementing successful multi-channel digital marketing strategies.
• Deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
• Analytical, strategic thinking, and problem-solving skills.
• Strong leadership and communication skills, with the ability to influence stakeholders in a remote setting.

Responsibilities

• Develop a comprehensive digital marketing strategy that aligns with business goals and objectives.
• Identify emerging trends and opportunities within the digital space to drive innovation.
• Oversee planning and execution of integrated digital marketing campaigns across SEO, SEM, social media, content, and email.
• Define KPIs and establish frameworks for measuring success of digital marketing efforts.
• Analyze campaign performance data, provide strategic insights, and recommend data-driven adjustments.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Marketing automation

Analytics

Leadership

Communication

Education

Bachelor's degree in Marketing

MBA (nice-to-have)

Job description

About the Role

Our client is seeking a strategic and forward-thinking Digital Marketing Strategist to lead the development and execution of innovative online marketing initiatives. This is a fully remote position, allowing you the freedom to operate from any location within South Africa. You will be responsible for defining the overarching digital marketing vision, identifying key opportunities for growth, and guiding the implementation of campaigns across all digital channels. The ideal candidate possesses a deep understanding of the digital marketing landscape, strong analytical capabilities, and exceptional leadership qualities. This role offers a unique chance to shape the future of our client's digital presence and drive significant business impact.

Key Responsibilities

• Develop and articulate a comprehensive digital marketing strategy that aligns with business goals and objectives.
• Identify emerging trends and opportunities within the digital space to drive innovation and competitive advantage.
• Oversee the planning and execution of integrated digital marketing campaigns across SEO, SEM, social media, content, and email marketing.
• Define key performance indicators (KPIs) and establish frameworks for measuring the success of digital marketing efforts.
• Analyze campaign performance data, provide strategic insights, and recommend data-driven adjustments to optimize results.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging and campaign execution.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is a plus.
• 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
• Proven experience in developing and implementing successful multi-channel digital marketing strategies.
• Deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership and communication skills, with the ability to influence stakeholders at all levels in a remote setting.

Benefits

• Highly attractive salary package with performance-based bonuses.
• Full remote work flexibility, offering an unparalleled work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and a budget for professional development and continuous learning.
• Opportunity to make a significant impact on a growing company's digital strategy.