Digital Marketing Strategist (Remote)

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Remote-first with flexible work

Professional development (online/dcon)

Job summary

Placements24 is seeking a Digital Marketing Strategist to join a fully remote team in South Africa. You will drive online presence, lead generation, and employer branding for our client’s diverse partner portfolio.

The role requires 5+ years in digital marketing with expertise in SEO, SEM, content, social media, and email marketing. You will work independently in a remote-first environment and collaborate with a global team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with proven online campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media tools, and email marketing software.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Ability to work independently in a remote-first, fast-paced environment.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to enhance brand awareness and drive lead generation.
• Oversee and optimize SEO and SEM campaigns to increase organic and paid visibility.
• Create engaging content for website, blog, social media, and email newsletters.
• Manage social media across LinkedIn, Facebook, and Twitter; foster community engagement and brand advocacy.
• Develop and execute email marketing campaigns with segmentation, automation, and analysis.
• Analyze website traffic and campaign performance with Google Analytics to identify trends and opportunities.
• Stay current with digital marketing trends and emerging technologies.
• Collaborate with internal teams to align marketing with business objectives.
• Manage digital marketing budgets and report on KPIs to stakeholders.

Skills

Analytical skills

Written and verbal communication

Independent work

Remote-ready

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

About the Role

Our client, a dynamic and rapidly growing recruitment consultancy, is looking for a results-oriented Digital Marketing Strategist to join their entirely remote team. This is an exciting opportunity for a creative and analytical marketer to drive our client's online presence, lead generation efforts, and employer branding initiatives. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms. This role requires a deep understanding of SEO, SEM, content marketing, social media, and email marketing. As a remote-first position, you will have the flexibility to work from anywhere within South Africa, collaborating with a global team through cutting-edge digital tools. We are passionate about attracting top talent to our client's diverse portfolio of partners and believe a strong digital strategy is key to achieving this. This role is perfect for an independent thinker who thrives in a virtual environment.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to enhance brand awareness and drive lead generation for our client's recruitment services.
• Oversee and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to increase organic and paid visibility.
• Create engaging and relevant content for various digital channels, including website, blog, social media, and email newsletters.
• Manage social media presence across platforms like LinkedIn, Facebook, and Twitter, fostering community engagement and brand advocacy.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and opportunities for improvement.
• Stay current with digital marketing trends, algorithm changes, and emerging technologies to ensure our client's strategies remain effective and innovative.
• Collaborate with internal teams (e.g., recruitment, sales) to align digital marketing efforts with business objectives.
• Manage digital marketing budgets effectively and report on key performance indicators (KPIs) to stakeholders.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills, with a flair for creating compelling content.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote-first, fast-paced environment.
• Experience in the recruitment or professional services industry is a plus.
• Demonstrated creativity and a proactive approach to problem-solving.

Benefits

• This fully remote position offers a competitive salary and a performance-based bonus structure.
• You will have the autonomy to shape and execute digital marketing strategies for a growing recruitment consultancy.
• Enjoy the flexibility and work-life balance that a remote-first role provides.
• Our client offers opportunities for professional development, including access to online courses and industry conferences.
• You will be part of a supportive, collaborative, and digitally-savvy team, regardless of your physical location.
• Join us and leverage your digital marketing expertise to make a significant impact on our client's success and reach from anywhere in North West, South Africa.