Senior Digital Marketing Strategist - Remote - WhatJobs Direct

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote

Professional development

Remote-friendly team

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to lead our remote marketing initiatives from anywhere in South Africa. You will drive comprehensive digital strategies across SEO, SEM, content, social media, and email marketing, while measuring performance and maximizing ROI.

Ideal candidate has 6+ years in digital marketing strategy and a proven track record in analytics, budget management, and cross-functional collaboration.

Qualifications

• 6+ years of experience in digital marketing strategy and campaign management.
• Proven success in integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
• Strong analytical skills with proficiency in marketing analytics tools.
• Excellent strategic thinking and problem-solving abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing online advertising budgets and optimizing ad spend.
• Bachelor's degree in Marketing, Communications, or related field; Master's degree is a plus.
• Ability to work independently and collaboratively in a fully remote setting.
• Demonstrated ability to lead and inspire teams.

Responsibilities

• Develop and implement cutting-edge digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, email marketing, and social media.
• Analyze campaign performance, website traffic, and market trends to optimize strategies and drive ROI.
• Conduct market research and competitor analysis to identify new opportunities and insights.
• Manage digital advertising budgets effectively and ensure optimal allocation of resources.
• Lead and mentor junior marketing team members, fostering a collaborative remote work environment.
• Develop compelling content strategies to engage target audiences and build brand authority.
• Collaborate with cross-functional teams, including product development, sales, and design, to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Report on KPIs to senior management, providing actionable recommendations.

Skills

Digital marketing strategy

Campaign management

SEO

SEM

Content marketing

Social media marketing

Email marketing automation

Marketing analytics

Analytical thinking

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree is a plus

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading digital-first company, is seeking an experienced Senior Digital Marketing Strategist to lead their online marketing efforts. This is a fully remote position, perfect for a strategic thinker passionate about leveraging digital channels to drive business growth and brand awareness. The ideal candidate will have a comprehensive understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, and performance analytics. Based from anywhere in South Africa, you will be instrumental in developing and executing innovative digital strategies that resonate with target audiences and deliver measurable results. We are looking for a results-driven professional with a proven track record of success in digital campaign management and a deep understanding of marketing analytics. Join our client's remote team and play a crucial role in shaping their digital future. This role demands creativity, analytical rigor, and a proactive approach to staying ahead in the dynamic digital marketing space.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, email marketing, and social media.
• Analyze campaign performance, website traffic, and market trends to optimize strategies and drive ROI.
• Conduct market research and competitor analysis to identify new opportunities and insights.
• Manage digital advertising budgets effectively and ensure optimal allocation of resources.
• Lead and mentor junior marketing team members, fostering a collaborative remote work environment.
• Develop compelling content strategies to engage target audiences and build brand authority.
• Collaborate with cross-functional teams, including product development, sales, and design, to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Report on key performance indicators (KPIs) to senior management, providing actionable recommendations.

Requirements

• Minimum of 6 years of experience in digital marketing strategy and campaign management.
• Proven success in developing and executing integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent strategic thinking and problem-solving abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing online advertising budgets and optimizing ad spend.
• Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
• Ability to work independently and collaboratively in a fully remote setting.
• Demonstrated ability to lead and inspire teams.

Benefits

• Competitive salary package and performance bonuses.
• Fully remote work arrangement offering significant flexibility.
• Opportunity to lead digital marketing strategy for a progressive company.
• Access to continuous learning and professional development opportunities.
• Work with a talented and supportive remote team.
• Contribute to impactful digital campaigns that drive business success.