Senior Digital Marketing Strategist (Fully Remote)

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Home office stipend

Remote work flexibility

Paid time off

Professional development

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to drive and execute strategies across paid media, content, and analytics. This remote role collaborates with a globally distributed team to optimize campaigns, enhance brand visibility, and fuel customer acquisition.

The ideal candidate brings 5–7+ years in digital marketing with a focus on strategy, strong analytical capabilities, and experience with Google Analytics, HubSpot, and Salesforce.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 5–7+ years in digital marketing with strategy focus.
• Experience managing large paid media campaigns (SEM, social).
• Strong analytics and data-driven decision making.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize paid campaigns across Google, Meta, LinkedIn.
• Oversee content/distribution strategy to boost brand visibility.
• Analyze campaign performance and provide actionable insights.
• Lead and mentor junior team members.

Skills

Strategic thinking

Analytics

Project management

Remote collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

HubSpot

Salesforce

Job description

About the Role

Our client, a leading innovator in the digital engagement space, is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join their dynamic team. This role is pivotal in shaping and executing cutting‑edge marketing campaigns designed to amplify brand presence and drive customer acquisition. As a fully remote position, you will collaborate with a globally distributed team, leveraging asynchronous communication and digital collaboration tools to achieve ambitious goals. This is an exceptional opportunity for a strategic thinker with a proven track record in performance marketing and brand building to make a significant impact from anywhere in the world. We are looking for a proactive individual who thrives in a fast‑paced, remote‑first environment and is passionate about leveraging data to inform marketing decisions. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, and email marketing.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Meta Ads, LinkedIn Ads), ensuring maximum ROI.
• Oversee content creation and distribution strategy, including blog posts, social media content, and website copy, to enhance brand visibility and engagement.
• Conduct market research and competitor analysis to identify new opportunities and emerging trends in the digital space.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports and actionable insights to stakeholders.
• Collaborate with cross‑functional teams, including product development, sales, and design, to ensure cohesive brand messaging and campaign execution.
• Manage the marketing budget effectively, allocating resources to channels that deliver the highest return on investment.
• Stay abreast of the latest digital marketing tools, techniques, and best practices to continuously improve campaign effectiveness.
• Foster a data‑driven marketing culture within the team and the broader organization.
• Lead and mentor junior marketing team members, providing guidance and support.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5‑7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience managing and optimizing large‑scale paid media campaigns (SEM, social media advertising).
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
• Excellent analytical and problem‑solving skills, with the ability to translate complex data into clear, actionable strategies.
• Strong understanding of SEO best practices, content marketing, and social media engagement strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• Demonstrated ability to manage multiple projects simultaneously in a remote work setting.
• Experience in a remote‑first or fully distributed team environment is highly preferred.
• Strategic mindset with a passion for innovation and continuous learning.

Benefits

• Our client values their employees and offers a comprehensive benefits package. This includes competitive salary, comprehensive health, dental, and vision insurance plans, a generous paid time off policy, and opportunities for professional development and continuing education.
• We also offer a 401k retirement plan with company matching, flexible work arrangements within the remote structure, and a company‑provided home office stipend to ensure you have the tools you need to succeed.
• You’ll be joining a supportive and collaborative team that fosters a culture of growth and innovation, with regular virtual team‑building activities and a commitment to work‑life balance.
• This fully remote position allows you to work from Pietermaritzburg, KwaZulu-Natal, ZA, or any other approved remote location.