Senior Digital Marketing Specialist

Placements24; Richards Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with performanceBon

Hybrid work model

Medical and dental coverage

Growth and certifications

Dynamic team environment

Job summary

Placements24 in Richards Bay is seeking a Senior Digital Marketing Specialist to elevate its online presence from the Richards Bay office. You will design and execute multi-channel campaigns to drive lead generation, brand awareness, and customer engagement.

You will leverage data analytics and modern tools to optimize performance, work in a hybrid environment, and contribute to a culture focused on measurable results and continuous learning.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years hands-on digital marketing experience with proven campaign management success.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, social platforms, and email marketing software.
• Experience with A/B testing and CRO.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Analyze campaign performance with web analytics tools and provide actionable insights.
• Manage the company's social media presence and community engagement.
• Optimize website content for SEO to increase organic traffic and rankings.
• Collaborate with creative teams to develop marketing assets and landing pages.
• Stay up-to-date with digital marketing trends and best practices.

Skills

SEO/SEM

Google Analytics

Google Ads

Social media marketing

Email marketing

A/B testing

CRO

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Ads

Email marketing software

Job description

About the Role

Our client is seeking a results-driven Senior Digital Marketing Specialist to enhance their online presence from their Richards Bay office. This role is central to developing and executing innovative digital marketing campaigns across multiple channels to drive lead generation, brand awareness, and customer engagement. You will work closely with the marketing team to leverage data analytics and cutting-edge tools to optimize campaign performance. The successful candidate will thrive in a hybrid work setting, combining focused strategic planning with collaborative team sessions, and possess a passion for all things digital, contributing to a culture that prizes continuous learning and measurable outcomes.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and display advertising.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content for search engines (SEO) to increase organic traffic and improve search rankings.
• Collaborate with the creative team to develop compelling marketing assets and landing pages.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on experience in digital marketing, with a proven track record of success in campaign management.
• Strong proficiency in SEO/SEM, Google Analytics, Google Ads, social media marketing platforms, and email marketing software.
• Experience with A/B testing and conversion rate optimization (CRO).Excellent analytical, problem-solving, and communication skills.
• Ability to work effectively in a hybrid environment, managing projects independently and collaborating with team members.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive medical and dental coverage.
• Opportunities for professional growth and certifications.
• A dynamic and supportive team environment focused on achieving marketing excellence.