Lead Digital Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Professional development

Bonus opportunities

Job summary

Placements24 in Pretoria is seeking an experienced Lead Digital Marketing Specialist to develop, implement and manage cross-channel campaigns aimed at brand growth, demand generation and lead nurturing.

You will mentor junior teammates, guide budgeting decisions, and align digital activity with business targets while improving SEO, content, email and paid media performance.

This role offers a Hybrid work arrangement, competitive compensation, and a collaborative team in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 6 years of progressive digital marketing experience.
• Strong knowledge of SEO, SEM, social media, email, and content marketing.
• Proficiency with Google Analytics, Google Ads, and email marketing software.
• Experience budgeting and leading a marketing team.

Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage paid advertising campaigns (PPC) to maximize ROI.
• Oversee social media strategy, content creation, community management, and paid campaigns.
• Analyze website traffic and user behavior using Google Analytics to identify optimization opportunities.
• Lead and mentor a team of digital marketing professionals.
• Contribute to strategic planning aligned with growth targets.

Skills

SEO

SEM

Social media

Email marketing

Content marketing

Leadership

Budgeting

Google Analytics

Google Ads

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Email marketing software

Social media management tools

Job description

About the Role

Our client is looking for an experienced and results-oriented Lead Digital Marketing Specialist to join their team in Pretoria. This role involves developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and lead generation. You will be responsible for overseeing various digital channels, including SEO, SEM, social media, email marketing, and content marketing. As a lead, you will also mentor junior team members and contribute to strategic planning, ensuring all digital marketing efforts are aligned with the company's overall business objectives and growth targets.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media channels to maximize ROI.
• Oversee social media strategy, including content creation, community management, and paid social campaigns.
• Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities for optimization.
• Manage the email marketing program, including campaign creation, list segmentation, and performance tracking.
• Lead and mentor a team of digital marketing professionals, providing guidance and fostering professional growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience in developing and managing marketing budgets effectively.
• Strong analytical, problem-solving, and leadership skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work arrangement offering a blend of in-office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and training.
• Collaborative work environment in a growing team in Pretoria.