Digital Marketing Manager - Entertainment Platforms

Placements24; Mtubatuba Local Municipality; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Health coverage

Annual leave

Professional development

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our online marketing efforts for entertainment platforms from our Richards Bay office. You will develop and implement comprehensive digital marketing strategies to drive user acquisition, engagement, and retention while managing budgets and cross-team collaboration.

The role requires 5+ years in digital marketing with a focus on performance analytics, SEO/SEM, and content marketing.

Qualifications

• 5+ years of digital marketing experience with focus on performance analytics.
• Experience growing online communities and driving traffic to platforms.
• Strong knowledge of SEO, SEM, social media, email and content marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies across SEM, SEO, social media, email, and content marketing.
• Manage and optimize paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
• Oversee creation of engaging digital content (website copy, blogs, social posts, newsletters).
• Analyze campaign performance data and provide actionable ROI insights.
• Collaborate with creative, product and sales teams to ensure consistent brand messaging and user experience.
• Manage the digital marketing budget to maximize impact.

Skills

Performance marketing

Analytics

Traffic growth

Campaign optimization

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

SEMrush

Marketing automation

Job description

About the Role

Our client is seeking an experienced and results-driven Digital Marketing Manager to oversee our online marketing efforts for entertainment platforms. Based in our Richards Bay office, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive user acquisition, engagement, and retention. This role requires a deep understanding of various digital channels, analytics, and the ability to manage campaigns effectively to achieve business objectives within the competitive Arts & Entertainment landscape.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEM, SEO, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Oversee the creation of engaging digital content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI.
• Collaborate with internal teams (creative, product, sales) to ensure consistent brand messaging and user experience.
• Manage the digital marketing budget effectively, allocating resources to maximize impact.

Requirements

• 5+ years of experience in digital marketing, with a focus on performance marketing and analytics.
• Proven track record of successfully managing and growing online communities and driving traffic to digital platforms.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and marketing automation platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and medical aid coverage.
• Generous annual leave allowance.
• Opportunities for professional development and attending industry events in Richards Bay .

A dynamic work environment within the thriving entertainment sector.