Senior Marketing Manager (Digital)

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Professional development

Dynamic Bloemfontein environment

Team-building activities

Job summary

Placements24 is seeking a Senior Marketing Manager with a specialization in Digital Marketing to lead Bloemfontein's digital strategy. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content marketing, driving brand awareness and lead generation.

The role requires 6+ years in digital marketing, strong analytics and experience with marketing automation and CRM systems.

Qualifications

• Minimum 6 years of experience in digital marketing.
• Proven track record in campaign management and digital channel optimization.
• Strong understanding of SEO, SEM, content and email marketing.

Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget and ROI.
• Analyze campaign data, generate actionable reports and insights.
• Oversee creation of digital content including website copy, blogs, social posts, and newsletters.
• Collaborate with sales, product, and other teams to align branding and messaging.
• Stay updated with latest digital marketing trends and tools.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Email Marketing

Campaign Management

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation platforms

CRM systems

Google Analytics

Job description

About the Role

Our client is seeking a strategic and results-driven Senior Marketing Manager with a specialization in Digital Marketing to lead their efforts in Bloemfontein . This role involves developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and increase customer engagement. You will manage various digital channels, analyze campaign performance, and optimize strategies to achieve key business objectives. This is an exciting opportunity for a seasoned marketing professional to make a significant impact on the company's growth and market presence in the Free State region.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Oversee the creation of compelling digital content, including website copy, blog posts, social media updates, and email newsletters.
• Collaborate with sales, product development, and other marketing teams to align strategies and ensure consistent brand messaging.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum 6 years of experience in digital marketing , with a proven track record of success in campaign management.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Experience with marketing automation platforms and CRM systems.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure and report on campaign performance.
• Excellent project management, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary with performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and certifications.
• A dynamic work environment in Bloemfontein with a focus on innovation.
• Company-sponsored events and team-building activities.