Digital Marketing Executive

Placements24; LegKraal Gate; Hybride; ZAR 300 000 - 420 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical aid

Retirement fund contributions

Paid time off

Professional development

Résumé du poste

Placements24 is seeking a motivated Digital Marketing Executive for our client in Mahikeng, North West. The role is hybrid, blending in-office collaboration with remote work, to drive online visibility and sales for a leading e-commerce brand.

You will develop comprehensive digital strategies across SEO, SEM, social media, and email marketing, with a focus on measurable outcomes and performance optimization. A proactive, results-oriented mindset and strong analytical skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of digital marketing experience, preferably in e-commerce.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Proficiency with Google Analytics, Google Ads, and social media management tools.

Responsabilités

• Develop and implement digital marketing campaigns across SEO, SEM, social, email, and content channels.
• Manage paid campaigns (Google Ads, Facebook Ads) to achieve KPIs like ROAS and CPA.
• Perform keyword research, competitor and market analysis to guide strategies.
• Create engaging content for social, blogs, newsletters, and website updates.

Connaissances

Digital marketing

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

Copywriting

Formation

Bachelor's degree (Marketing/Business/Communications)

Outils

Google Analytics

Google Ads

Hootsuite

Buffer

Description du poste

About the Role

Our client, a dynamic e-commerce company, is looking for a motivated Digital Marketing Executive to join their team in Mahikeng, North West . This role is crucial for developing and executing comprehensive digital marketing strategies to enhance online visibility, drive customer engagement, and increase sales. The ideal candidate will have a strong understanding of various digital marketing channels, including SEO, SEM, social media marketing, and email marketing, with a proven ability to deliver measurable results. This position offers a hybrid work model, allowing for a balance between in-office collaboration in Mahikeng and remote flexibility. You will have the opportunity to work with a passionate team and contribute directly to the growth of a leading e-commerce brand. We seek an individual who is eager to learn, adapt, and innovate in the ever-evolving digital landscape.

Key Responsibilities

• Develop and implement effective digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve target KPIs, such as ROAS and CPA.
• Conduct keyword research, competitor analysis, and market research to inform digital marketing strategies.
• Create and curate engaging content for social media, blog posts, email newsletters, and website updates.
• Monitor and analyze website traffic and campaign performance using analytics tools (e.g., Google Analytics), providing regular reports with actionable insights.
• Collaborate with the marketing team and external agencies to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Assist in managing the company's social media presence and community engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience (2+ years) in digital marketing, preferably within the e-commerce sector.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer).
• Excellent copywriting, editing, and communication skills.
• Analytical skills to interpret data and generate meaningful insights.
• Ability to work effectively in a hybrid environment and manage multiple projects simultaneously.
• A proactive, results-oriented mindset with a passion for digital marketing.
• Experience with A/B testing and campaign optimization is a plus.

Benefits

• Our client offers a competitive salary package and performance-based bonuses.
• Employees enjoy comprehensive medical aid and retirement fund contributions.
• Generous paid time off is provided to support work-life balance.
• Opportunities for professional development, including training courses and attending industry events, are available.
• The hybrid work arrangement allows for flexibility, combining work in our modern Mahikeng, North West office with remote work.
• Join a collaborative and innovative team dedicated to achieving significant growth in the e-commerce space.
• Your contributions will be valued and recognized.