Digital Marketing Campaign Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Job summary

Placements24 is seeking a strategic Digital Marketing Campaign Manager for a fully remote role, ideally based near Nelspruit, Mpumalanga. You will plan, execute and optimize multi-channel campaigns to drive traffic, leads and sales, collaborating with content, design, and web teams.

The position offers autonomy and opportunities for professional development. You will manage budgets, analyze performance with Google Analytics and Ads tools, and report results to stakeholders, while staying abreast

Qualifications

• Proven experience managing successful digital marketing campaigns.
• Experience across SEO, SEM, social media ads, and email marketing.
• Proficiency with Google Ads, Facebook Ads Manager and GA.
• Strong analytical skills to translate data into strategy.
• Excellent project management and collaboration abilities.

Responsibilities

• Develop and execute digital marketing campaign strategies across paid social, SEM, display, and email.
• Manage budgets to maximize ROI and resource allocation.
• Monitor performance using Google Analytics, SEMrush, and social analytics.
• Optimize campaigns with testing and market insights.
• Collaborate with content creators, designers, and developers.
• Stay updated on digital marketing trends and best practices.
• Identify target audiences and devise effective reach strategies.
• Prepare regular performance reports for stakeholders.
• Manage relationships with platforms and vendors.

Skills

Campaign management

Digital marketing

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Email marketing platforms

Job description

About the Role

Our client, a fast-growing e-commerce enterprise, is seeking a strategic and results-driven Digital Marketing Campaign Manager to join their team, preferably based in or near Nelspruit, Mpumalanga . This role is pivotal in planning, executing, and optimizing all digital marketing campaigns across various channels, including social media, search engines, and email, to drive traffic, leads, and sales. You will be responsible for developing innovative strategies that align with business objectives and enhance brand visibility in the competitive online marketplace. This is a fully remote position, offering significant flexibility.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies across paid social, SEM, display advertising, and email marketing.
• Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Optimize campaigns based on performance data, A/B testing, and market insights to improve key metrics.
• Collaborate with content creators, graphic designers, and web developers to produce compelling campaign assets.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Identify target audiences and devise strategies to reach them effectively.
• Prepare regular reports on campaign performance for stakeholders, highlighting successes and areas for improvement.
• Manage relationships with advertising platforms and third-party vendors.

Requirements

• Proven experience in managing successful digital marketing campaigns from conception to completion.
• In-depth knowledge of various digital marketing channels, including SEO, SEM, social media advertising, and email marketing.
• Proficiency in using digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills to work effectively with internal teams and external partners.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience in the e-commerce sector is highly desirable.

Benefits

This fully remote role offers significant autonomy and work-life balance. Our client provides a competitive salary and performance-based incentives. Employees will have access to opportunities for continuous professional development, including certifications and training programs. You will join a forward-thinking company that embraces innovation and offers a platform to significantly impact online growth. While not tied to Nelspruit , this position is ideal for someone looking to leverage their digital marketing expertise from anywhere.