Lead Digital Marketing Specialist

Placements24; Mossel Bay; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive base salary plus incentive

Health and wellness benefits

Career development & certifications

Generous paid time off

Positive work-life balance

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist in Mossel Bay to spearhead online marketing efforts. You will develop comprehensive strategies across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

The role requires leadership experience, strong analytical skills, and proficiency with analytics and ad platforms. You will lead a team and manage the budget in a fast-growing e-commerce environment.

Qualifications

• Proven leadership in digital marketing with successful campaigns.
• Deep knowledge of SEO, SEM, content, social, and email marketing.
• Experience with analytics platforms and ad platforms (GA, Adobe Analytics, Google Ads, Facebook Ads).
• Strong communication and stakeholder management skills.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels.
• Manage and optimize SEO and SEM campaigns to improve rankings and traffic.
• Oversee social media strategy, content creation, and community engagement.
• Plan and execute email marketing campaigns with segmentation and automation.
• Manage content creation and distribution (blogs, infographics, videos).
• Analyze campaign data, generate reports, and recommend optimizations.
• Manage the digital marketing budget to maximize ROI.
• Stay updated on trends and best practices to enhance strategies.
• Lead and mentor a team of marketing professionals.

Skills

Digital marketing leadership

Campaign execution

Analytical skills

Team leadership

Budget management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client, a fast-growing e-commerce company, is looking for a strategic and results-driven Lead Digital Marketing Specialist to spearhead their online marketing efforts. This pivotal role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all digital channels, including SEO, SEM, social media marketing, content marketing, and email marketing. The successful candidate will possess a deep understanding of digital marketing analytics, campaign management, and emerging trends. This is a fantastic opportunity to lead a team and shape the digital presence of a thriving business in Mossel Bay, Western Cape .

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
• Oversee social media strategy, content creation, and community engagement to build brand presence.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage the creation and distribution of engaging content, including blog posts, articles, infographics, and videos.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
• Manage the digital marketing budget effectively to maximize ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance strategies.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.

Requirements

• Proven experience in a digital marketing leadership role, with a track record of successful campaign execution.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing marketing budgets and optimizing spend for maximum impact.
• Demonstrated ability to lead and motivate a team.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with marketing automation platforms is a plus.

Benefits

• Our client offers an attractive remuneration package, including a competitive base salary and performance incentives.
• Comprehensive health and wellness benefits are provided, including medical aid and access to wellness programs.
• Significant opportunities for career advancement and professional development are available through training, workshops, and industry certifications.
• Employees are entitled to generous paid time off, including annual leave and public holidays.
• The company fosters a positive and supportive work environment, promoting a healthy work-life balance.
• This role offers the chance to make a substantial impact on a growing business in Mossel Bay, Western Cape .