Senior Digital Marketing Specialist

Placements24; Bloemfontein; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health insurance

Professional development

Wellness programs

Descripción de la vacante

Placements24 in Welkom, South Africa, seeks a Senior Digital Marketing Specialist to lead strategic, data-driven campaigns across SEO, SEM, social media, and email marketing to boost online sales, brand awareness, and customer acquisition.

You will analyze performance data, collaborate with content creators and developers, stay ahead of digital trends, and optimize campaigns for ROI in a hybrid work setup with competitive benefits.

Formación

• 5+ years in digital marketing
• Proficient in SEO and SEM
• Strong analytics and ROI focus
• Excellent written and verbal communication

Responsabilidades

• Develop and manage digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Analyze performance data to identify trends and optimize campaigns for ROI
• Grow and manage social media presence and engaging content
• Collaborate with content creators and web developers to optimize website and content delivery

Conocimientos

Digital marketing strategy

SEO/SEM

Social media

Email marketing

Analytics

Communication

Herramientas

Google Analytics

Google Ads

Bing Ads

Descripción del empleo

About the Role

Our client, a rapidly growing e-commerce company in Welkom , is seeking a strategic and data-driven Senior Digital Marketing Specialist . You will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, brand awareness, and customer acquisition across various channels. This role demands a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy, with a focus on optimizing campaign performance and ROI. Join a dynamic team in the Free State , contributing to significant business growth through innovative digital campaigns.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and display advertising.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies and improve ROI.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Collaborate with content creators and web developers to ensure effective content delivery and website optimization.
• Stay abreast of the latest digital marketing trends, tools, and best practices, proposing innovative approaches.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms, and email marketing tools.
• Proficiency in web analytics tools such as Google Analytics.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent written and verbal communication skills, and the ability to work effectively in a team environment.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and industry certifications.
• A collaborative and growth-oriented marketing team in Welkom .