Senior Digital Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Health insurance

Competitive salary

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist in Bloemfontein to lead multi-channel campaigns that build brand awareness, acquire customers, and drive revenue growth. You will shape the online presence, blend data-driven insights with creative strategy, and mentor junior marketers in a fast-growing tech startup environment.

Ideal candidates have 5+ years in digital marketing, deep expertise in SEO/SEM, content marketing, email marketing, and analytics, and a proven track record

Qualifications

• Minimum 5 years of progressive digital marketing experience.
• Proven ability to develop and execute multi-channel campaigns.
• Strong analytical skills and data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and manage comprehensive digital marketing strategies.
• Oversee paid campaigns (SEM, social ads, display ads) and optimize ROI.
• Grow organic search presence through SEO and content strategy.
• Lead social media marketing, content creation, influencer outreach.
• Analyze campaign performance and provide actionable insights.
• Identify new market opportunities and trends.
• Collaborate with sales, product, and creative teams.
• Manage the digital marketing budget.
• Stay updated on the latest marketing tools and practices.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Email marketing

Analytics

Budget management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a rapidly growing tech startup focused on revolutionizing the e-commerce landscape, is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join their dynamic team in Bloemfontein, Free State . This pivotal role involves developing and executing innovative marketing campaigns across multiple digital channels to drive brand awareness, customer acquisition, and revenue growth. You will be instrumental in shaping our client's online presence and achieving ambitious business objectives. The ideal candidate will possess a deep understanding of the digital marketing ecosystem, a proven track record of success, and a passion for leveraging data to inform strategy. This is an exciting opportunity to make a significant impact within a forward-thinking organization.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Oversee and optimize all paid advertising campaigns (SEM, social media ads, display ads).
• Manage and grow organic search presence through SEO best practices and content strategy.
• Lead social media marketing efforts, including content creation, community engagement, and influencer outreach.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Identify new market opportunities and emerging digital marketing trends.
• Collaborate with sales, product development, and creative teams to ensure cohesive brand messaging.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a proven ability to develop and execute successful strategies.
• Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Strong understanding of customer segmentation, user experience, and conversion rate optimization.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication and interpersonal abilities, with experience presenting to senior stakeholders.
• Experience managing a marketing budget.
• Must be comfortable working in a Hybrid environment based in or able to commute to Bloemfontein, Free State .

Benefits

• Our client values its employees and offers a comprehensive benefits package, including a competitive salary, performance-based bonuses, comprehensive health insurance, paid time off, and opportunities for professional development and career advancement.
• Employees also benefit from a collaborative and innovative work culture, access to the latest marketing technologies, and the chance to be part of a growing success story.
• This role offers the flexibility of a hybrid work model, blending remote work with in-office collaboration in our vibrant Bloemfontein office.