Digital Marketing Specialist - SEO/SEM

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work opportunities

Competitive salary + bonuses

Health & wellness benefits

Tools and training resources

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist in Welkom to drive organic and paid traffic, optimize conversions, and boost online visibility. You will craft and execute SEO/SEM strategies, analyze performance data, and collaborate with content and development teams to implement best practices.

The ideal candidate has proven SEO and PPC success, proficiency with tools like SEMrush, Ahrefs, Moz, and Google Analytics, and a strong analytic mindset for data-driven decisions.

Qualifications

• Proven experience as Digital Marketing Specialist with SEO/SEM focus.
• Hands-on with SEO tools (SEMrush/Ahrefs/Moz) and Google Analytics.
• Demonstrable success in managing Google Ads or other PPC campaigns.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
• Conduct keyword research, competitive analysis, and technical SEO audits.
• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including budget management and bid optimization.
• Monitor, analyze, and report on website traffic, campaign performance, and ROI using tools like Google Analytics.
• Identify trends and insights to optimize marketing spend and campaign effectiveness.
• Collaborate with content creators and web developers to implement SEO best practices.

Skills

SEO

SEM

Google Analytics

Keyword Research

PPC

Data Analysis

Content Optimization

Reporting & Visualization

Competitive Analysis

Technical SEO

Tools

SEMrush

Ahrefs

Moz

Google Ads

Job description

About the Role

Our client is seeking a data-driven and analytical Digital Marketing Specialist with expertise in SEO and SEM to join their team. This role, based in Welkom , will focus on driving organic and paid traffic to their websites, optimizing conversion rates, and enhancing online visibility. You will be responsible for developing and implementing strategies to improve search engine rankings, manage paid advertising campaigns, and analyze performance data to identify opportunities for growth. The ideal candidate possesses a strong understanding of search engine algorithms, keyword research, and performance marketing tools.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
• Conduct keyword research, competitive analysis, and technical SEO audits.
• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including budget management and bid optimization.
• Monitor, analyze, and report on website traffic, campaign performance, and ROI using tools like Google Analytics.
• Identify trends and insights to optimize marketing spend and campaign effectiveness.
• Collaborate with content creators and web developers to implement SEO best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on SEO and SEM.
• Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
• Demonstrable success in managing Google Ads or other PPC campaigns.
• Strong understanding of search engine algorithms, keyword research, and content optimization.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Proficiency in reporting and data visualization.

Benefits

• Competitive salary with performance-based bonuses.
• Opportunity to work remotely and manage key digital marketing initiatives.
• Access to advanced marketing tools and training resources.
• A supportive and forward-thinking team culture.
• Comprehensive health and wellness benefits.