Digital Marketing Specialist - SEO/SEM

Placements24; Upington; On-site; ZAR 260,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Exposure to digital strategies

Supportive team

Career development

Job summary

Placements24 in Upington, Northern Cape seeks a Digital Marketing Specialist focused on SEO and SEM to elevate online visibility, drive qualified traffic and maximize conversions for a fast-growing e-commerce firm.

You will design and manage SEO/SEM campaigns using Google Ads, Analytics and popular tools, perform keyword and market research, collaborate with content, design and web teams, and monitor performance to improve ROI.

Qualifications

• Proven SEO and SEM track record with multi-channel campaigns.
• Strong keyword research and on-page/off-page optimization skills.
• Experience with Google Ads, Analytics, Search Console and SEO tools (Moz/SEMrush/Ahrefs).
• Ability to translate data into actionable marketing strategies.
• Experience in content, social media, and email marketing.

Responsibilities

• Develop and implement SEO strategies to improve rankings and traffic.
• Manage SEM campaigns to drive leads and sales.
• Conduct keyword research and market trend analysis.
• Monitor and report campaign performance using analytics tools.
• Optimize content, landing pages and technical SEO.
• Manage paid social media campaigns and other channels.
• Collaborate with content creators, developers, and designers.
• Stay updated with SEO/SEM best practices and trends.
• Manage marketing budgets to achieve ROI targets.
• Identify opportunities to improve user experience and conversions.

Skills

SEO

SEM

Keyword research

Analytics

Content marketing

Social media marketing

Email marketing

Campaign management

A/B testing

CRO

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Ads

Google Analytics

Google Search Console

SEMrush

Moz

Ahrefs

Job description

About the Role

Our client, a rapidly growing e-commerce firm located in the vibrant city of Upington , Northern Cape , is actively seeking an experienced and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM. This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance online visibility, drive qualified traffic, and maximize conversion rates. You will be instrumental in crafting and implementing search engine optimization (SEO) and search engine marketing (SEM) campaigns that align with the company's growth objectives. The ideal candidate possesses a deep understanding of digital marketing channels, analytics, and the competitive landscape. This is a fantastic opportunity to make a significant impact within a forward-thinking organization and contribute to its success in the digital space. You will work within a collaborative marketing team, driving innovation and performance in a key strategic area for the business in Upington .

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Manage and optimize SEM campaigns (e.g., Google Ads, Bing Ads) to drive targeted leads and sales.
• Conduct keyword research, competitor analysis, and market trend analysis to identify new opportunities.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Optimize website content, landing pages, and technical SEO elements for maximum search engine visibility.
• Manage social media advertising campaigns and other paid digital channels.
• Collaborate with content creators, web developers, and designers to ensure cohesive digital marketing efforts.
• Stay up-to-date with the latest SEO/SEM best practices, algorithm updates, and industry trends.
• Manage marketing budgets effectively to achieve ROI targets.
• Identify and implement strategies for improving website user experience and conversion rates.

Requirements

• Proven track record of success in SEO and SEM, with demonstrable experience in managing complex campaigns.
• In-depth knowledge of SEO principles, keyword research, on-page and off-page optimization techniques.
• Hands-on experience with Google Ads, Google Analytics, Google Search Console, and other relevant digital marketing tools (e.g., Moz, SEMrush, Ahrefs).
• Proficiency in analyzing data and translating insights into actionable marketing strategies.
• Strong understanding of content marketing, social media marketing, and email marketing principles.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field, or equivalent practical experience.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with website analytics and reporting is essential.

Benefits

• Competitive annual salary based on experience and qualifications.
• Opportunity to drive significant impact in a growing company.
• Exposure to a wide range of digital marketing strategies and tools.
• Supportive and dynamic team environment.
• Career development and growth opportunities within the marketing department.
• Work in the scenic Northern Cape region.