Digital Marketing Lead

Placements24; Gauteng; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Hybrid work model

Retirement savings plan

Generous paid time off

Job summary

Placements24 in Sandton is seeking a seasoned Digital Marketing Lead to drive online growth, enhance brand visibility, and grow ecommerce. You will spearhead a comprehensive digital strategy, oversee a multi-channel marketing program, and guide a team of marketing professionals.

You will manage budgets, analyze data, and collaborate with sales, product, and creative teams to optimize campaigns and deliver measurable ROI across all digital channels.

Qualifications

• Minimum of 7 years of progressive digital marketing experience, with a strong e-commerce and social media focus.
• Proven track record in developing and executing digital marketing strategies with measurable results.
• Experience leading and managing marketing teams to drive performance.

Responsibilities

• Develop and implement overarching digital marketing strategies across SEO, SEM, content, social media and email marketing.
• Lead, mentor, and inspire a team of digital marketing specialists.
• Oversee campaigns across digital touchpoints, ensuring alignment with brand messaging.

Skills

Digital marketing

Leadership

Strategic thinking

Analytics

Communication

Education

Bachelor's degree in Marketing

Master's degree in Business Administration

Tools

SEO

SEM

Content strategy

Social media

Email automation

Analytics platforms

Job description

About the Role

Our client is seeking a seasoned and forward-thinking Digital Marketing Lead to spearhead their online marketing efforts in Sandton . This leadership role is responsible for developing and executing a comprehensive digital strategy that drives e-commerce growth, enhances brand awareness, and cultivates strong social media engagement. You will lead a team of marketing professionals, manage budgets, and leverage data insights to optimize campaign performance across all digital channels. This is an exceptional opportunity for a strategic marketer to shape the future of our online presence within a thriving business environment.

Key Responsibilities

• Develop and implement overarching digital marketing strategies, encompassing SEO, SEM, content marketing, social media, and email marketing, to achieve business objectives.
• Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and collaboration.
• Oversee the creation and execution of compelling marketing campaigns across all digital touchpoints, ensuring alignment with brand messaging.
• Analyze campaign performance, website analytics, and market trends to provide strategic insights and recommendations for continuous improvement.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve targets.
• Collaborate closely with sales, product, and creative teams to ensure integrated and effective marketing efforts.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with a significant focus on e-commerce and social media.
• Proven track record in developing and executing successful digital marketing strategies that deliver measurable results.
• Demonstrated experience in leading and managing marketing teams.
• Expertise in SEO, SEM, content strategy, social media marketing, email automation, and analytics platforms.
• Exceptional strategic thinking, analytical, and communication skills.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary and performance-driven bonus structure.
• Hybrid work model providing flexibility and work-life balance in Sandton .
• Significant opportunities for career advancement and strategic influence.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and retirement savings plan.
• A dynamic, collaborative, and innovative work culture.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .