Senior Digital Marketing Specialist - Campaign Strategy

Placements24; Midrand; Hybrid; ZAR 400,000 - 500,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Professional development opportunities

Team-building events

Job summary

Placements24 in Midrand, Gauteng, seeks a Senior Digital Marketing Specialist to shape and execute bold marketing strategies. You will lead cross-channel campaigns, optimize SEM/SEO, and drive engagement and revenue growth through analytics-driven decisions.

The role blends strategic planning with hands-on execution, offering collaboration with sales, product, and design teams in a dynamic, hybrid setup.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Responsibilities

• Develop and implement comprehensive digital marketing strategies and campaign plans aligned with business objectives.
• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
• Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies.
• Execute and manage social media marketing campaigns across platforms, including content creation, scheduling, and community engagement.
• Develop and manage email marketing campaigns, including list segmentation, content creation, A/B testing, and performance tracking.
• Create engaging content for blog posts, website copy, social media updates, and ad creatives.
• Analyze campaign performance using Google Analytics and KPIs, generating detailed reports.
• Collaborate with sales, product development, and design for integrated marketing efforts.
• Stay updated on digital marketing trends and apply to campaigns.
• Manage marketing budgets and ensure ROI.
• Conduct market research and competitive analysis to identify opportunities.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

HubSpot

Job description

About the Role

Our client, a dynamic and rapidly growing entity in the digital landscape, is seeking an experienced and results-oriented Senior Digital Marketing Specialist to join their thriving team in Midrand, Gauteng . This role is pivotal in shaping and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will be instrumental in developing comprehensive campaign plans, managing cross-channel initiatives, and analyzing performance data to optimize future efforts. The ideal candidate possesses a deep understanding of the digital marketing ecosystem, including SEO, SEM, social media, content marketing, email marketing, and analytics. This is an exciting opportunity to make a significant impact within a forward-thinking organization that values creativity and strategic thinking. We are looking for a proactive individual who can lead by example and contribute to a collaborative and high-performing marketing department. The role offers a blend of strategic planning and hands-on execution, making it ideal for a seasoned marketer looking to take their career to the next level.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies and campaign plans aligned with business objectives.
• Manage and optimize Search Engine Marketing (SEM) campaigns across platforms like Google Ads and Bing Ads.
• Oversee Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link-building strategies.
• Execute and manage social media marketing campaigns across various platforms, including content creation, scheduling, and community engagement.
• Develop and manage email marketing campaigns, including list segmentation, content creation, A/B testing, and performance tracking.
• Create engaging and high-quality content for various digital channels, including blog posts, website copy, social media updates, and ad creatives.
• Analyze marketing campaign performance using tools such as Google Analytics, setting key performance indicators (KPIs), and generating detailed reports.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to campaign strategies.
• Manage marketing budgets effectively and ensure maximum return on investment (ROI).
• Conduct market research and competitive analysis to identify new opportunities and threats.
• Utilize CRM systems to track customer interactions and manage leads.
• Develop and execute lead generation strategies and nurture campaigns.
• Ensure brand consistency across all digital marketing materials and communications.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven track record of at least 5 years in digital marketing, with a strong emphasis on campaign management and strategy development.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, or similar platforms.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong understanding of website analytics and ability to translate data into strategic recommendations.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Proficiency in creating and optimizing ad creatives and landing pages.
• Experience with marketing automation platforms is a plus.
• A proactive and self-motivated attitude with a passion for digital marketing innovation.
• Demonstrated ability to work effectively both independently and as part of a team in a Midrand, Gauteng setting.

Benefits

• Competitive annual salary ranging from 400,000 ZAR to 500,000 ZAR.
• Performance-based bonuses and incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and continuous learning through workshops and conferences.
• Hybrid work model offering flexibility between remote work and office presence in Midrand .
• Access to state-of-the-art marketing technology and tools.
• A vibrant and collaborative work culture that fosters innovation and growth.
• Generous leave allowance.
• Regular team-building events and social activities.
• Potential for career advancement within the organization.
• Employee wellness programs and support.