Digital Marketing Manager - Klerksdorp

Placements24; Klerksdorp; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Career advancement

Training & development

Employee discounts

Autonomy

Job summary

Placements24 in Klerksdorp, North West, seeks an experienced Digital Marketing Manager to lead online marketing initiatives from its Klerksdorp headquarters.

You will drive campaigns across SEO, SEM, social media, email, and content strategy, overseeing a team and collaborating with cross-functional departments to boost brand awareness and sales.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field.
• Master's degree is a plus.
• Minimum 5 years in digital marketing, with at least 2 years in a management role.
• Proven track record of developing and executing successful digital marketing strategies with measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills with proficiency in Google Analytics and other web analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing a team and working with cross-functional departments.
• Familiarity with e-commerce platforms and strategies is desirable.

Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Manage the digital marketing budget for optimal ROI.
• Lead and mentor a team of digital marketing specialists.
• Monitor, analyze, and report on campaign performance with strategic insights.
• Collaborate with creative teams to develop compelling marketing content.
• Identify trends and opportunities to drive innovation.
• Ensure brand consistency across all digital touchpoints.

Skills

Leadership

Strategy

Digital marketing

Analytics

Team management

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Google Analytics

Google Ads

SEO tools

CMS (Content Management Systems)

Job description

About the Role

Our client, a prominent player in the retail sector, is seeking an experienced and strategic Digital Marketing Manager to lead their online marketing efforts from their Klerksdorp headquarters. This critical role involves overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy, to drive brand awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of developing and executing successful marketing campaigns, and strong leadership skills. You will be responsible for managing a team of marketing professionals and working closely with cross-functional departments to ensure cohesive and effective marketing initiatives. This is a fantastic opportunity to shape the digital future of a well-established brand in the North West province.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and display advertising.
• Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead and mentor a team of digital marketing specialists, fostering a high-performance culture.
• Monitor, analyze, and report on the performance of all digital marketing campaigns, providing insights and strategic recommendations.
• Collaborate with the creative team to develop compelling marketing content and campaigns.
• Identify new digital marketing trends, technologies, and opportunities to drive innovation.
• Ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management role.
• Proven track record of developing and executing successful digital marketing strategies with measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills with proficiency in Google Analytics and other web analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing a team and working with cross-functional departments.
• Familiarity with e-commerce platforms and strategies is highly desirable for this role in Klerksdorp.

Benefits

Our client offers a competitive salary commensurate with experience, a comprehensive benefits package including medical aid and retirement fund, opportunities for career advancement, and a dynamic work environment. Employees will benefit from training and development programs, employee discounts, and the chance to work with a leading brand in the retail sector. This role provides significant autonomy and the opportunity to lead strategic initiatives within the North West region, contributing directly to business success.