Digital Content Strategist

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first work model

Health, dental, and vision insurance

Generous paid time off

Budget for professional development

Job summary

Placements24 is seeking an experienced Digital Content Strategist to lead the development and execution of content strategies across multiple digital channels. This remote role emphasizes SEO, audience segmentation, and analytics to drive engagement and business results.

You will define the content vision, plan across channels, coordinate with design, product, and marketing, and ensure content resonates with target audiences while supporting brand growth and user experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Expertise in SEO, content management systems (CMS), and digital analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a strong understanding of storytelling.
• Experience managing content across multiple digital channels and platforms.

Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with overall business and marketing goals.
• Conduct audience research, keyword analysis, and competitive reviews to inform content planning.
• Create content calendars and oversee the production of high-quality content across various formats (articles, blogs, videos, social media, infographics).
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using analytics tools, providing actionable insights for continuous improvement.
• Collaborate with design, product, and marketing teams to ensure content is consistent, engaging, and effective across all digital touchpoints.

Skills

Content strategy

Content marketing

Storytelling

Cross-channel content management

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS platforms

Google Analytics

SEO tools

Job description

About the Role

Our client is looking for an experienced and forward-thinking Digital Content Strategist to lead the development and execution of compelling content strategies that drive engagement and achieve business objectives. This role is fully remote, offering the flexibility to work from anywhere. You will be responsible for defining the content vision, planning content across multiple digital channels, and ensuring its effectiveness in reaching and resonating with our target audiences. This position requires a deep understanding of content marketing, SEO, audience segmentation, and digital analytics, working closely with cross-functional teams to create impactful content that supports brand growth and user experience.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with overall business and marketing goals.
• Conduct audience research, keyword analysis, and competitive reviews to inform content planning.
• Create content calendars and oversee the production of high-quality content across various formats (articles, blogs, videos, social media, infographics).
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using analytics tools, providing actionable insights for continuous improvement.
• Collaborate with design, product, and marketing teams to ensure content is consistent, engaging, and effective across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Expertise in SEO, content management systems (CMS), and digital analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a strong understanding of storytelling.
• Experience managing content across multiple digital channels and platforms.

Benefits

• Competitive salary commensurate with experience and a remote-first work model.
• Opportunity to shape the digital content landscape for a growing organization.
• Generous paid time off and flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Budget for professional development, conferences, and continuous learning.