Senior Content Marketing Specialist - B2B Tech

Placements24; Bloemfontein; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Medical and retirement benefits

Generous paid time off and holidays

Professional development opportunities

Collaborative work environment in Blom

Employee wellness programs

Job summary

Placements24 in Bloemfontein is seeking a Senior Content Marketing Specialist to lead the content strategy, craft engaging assets, and boost brand awareness. You will produce SEO-focused blogs, whitepapers, case studies, website copy and social content, collaborating with marketing and product teams to translate complex tech into clear, compelling messages.

This full-time role requires a proven writer with a strong portfolio and the ability to drive results in a fast-paced B2B technology

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 5 years in content marketing, preferably in the B2B technology sector.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
• Proven experience creating various content formats (blogs, whitepapers, case studies, etc.).
• Good understanding of SEO principles and how to optimize content for search engines.
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Analytical skills to track content performance and generate insights.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively within a team environment.
• Passion for technology and ability to translate complex concepts into clear, engaging content.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging, informative, and SEO-optimized content for various channels, including blogs, websites, social media, email campaigns, and more.
• Produce long-form content such as whitepapers, ebooks, case studies, and research reports.
• Collaborate with subject matter experts to gather information and ensure technical accuracy.
• Edit and proofread content to ensure high quality, consistency, and adherence to brand guidelines.
• Analyze content performance using SEO and analytics tools, and make data-driven recommendations.
• Manage the editorial calendar and ensure timely delivery of content.
• Stay up-to-date with industry trends, competitor content, and SEO best practices.
• Promote content across relevant channels to maximize reach and engagement.
• Contribute to website copy updates and landing page optimization.

Skills

Content strategy

Writing & editing

SEO knowledge

CMS & marketing automation

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Marketing automation platforms

Job description

About the Role

Our client, a leading B2B technology firm, is seeking a highly skilled and creative Senior Content Marketing Specialist to join their marketing team in Bloemfontein, Free State. This role is pivotal in developing and executing a content strategy that drives brand awareness, generates leads, and educates the target audience. You will be responsible for creating high-quality, engaging content across various formats, including blog posts, whitepapers, case studies, website copy, and social media updates. The ideal candidate possesses exceptional writing skills, a deep understanding of content marketing best practices, and a passion for technology. This is a fantastic opportunity to shape the narrative of an innovative company and contribute significantly to its marketing success within Bloemfontein. The role requires full-time presence in the Bloemfontein office to facilitate collaboration with the marketing and product teams.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging, informative, and SEO-optimized content for various channels, including blogs, websites, social media, email campaigns, and more.
• Produce long-form content such as whitepapers, ebooks, case studies, and research reports.
• Collaborate with subject matter experts to gather information and ensure technical accuracy.
• Edit and proofread content to ensure high quality, consistency, and adherence to brand guidelines.
• Analyze content performance using SEO and analytics tools, and make data-driven recommendations.
• Manage the editorial calendar and ensure timely delivery of content.
• Stay up-to-date with industry trends, competitor content, and SEO best practices.
• Promote content across relevant channels to maximize reach and engagement.
• Contribute to website copy updates and landing page optimization.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, preferably in the B2B technology sector.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
• Proven experience creating various content formats (blogs, whitepapers, case studies, etc.).
• Good understanding of SEO principles and how to optimize content for search engines.
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Analytical skills to track content performance and generate insights.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively within a team environment.
• Passion for technology and ability to translate complex concepts into clear, engaging content.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Generous paid time off and company holidays.
• Opportunities for professional development and training.
• Collaborative work environment in Bloemfontein, Free State.
• Employee wellness programs.
• Exposure to cutting-edge B2B technology solutions.
• Regular team-building events.