Senior Content Strategist & Creator

Placements24; Bloemfontein; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Medical and retirement benefits

Professional development and training

Bloemfontein office environment

Generous annual leave

Job summary

Placements24 in Bloemfontein is seeking a Senior Content Strategist & Creator to lead content strategy and production across blogs, websites, social channels, and emails.

The ideal candidate has 5+ years in content strategy or copywriting, strong SEO, WordPress experience, and a track record of engaging audiences and driving performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years of experience in content strategy, content marketing, or copywriting.
• Proven ability to create compelling content across digital platforms.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO and keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
• Experience with WordPress CMS.
• Familiarity with social media optimization.
• Strong analytical skills with web analytics tools (Google Analytics).
• Ability to manage multiple projects in a fast-paced environment.
• Advantage: understanding of the South African market.

Responsibilities

• Develop and implement content strategies aligned with marketing goals and audiences.
• Create SEO-optimized content across blogs, websites, social, and email.
• Oversee content calendars and production of text, image, and video.
• Conduct keyword research and competitive analysis.
• Collaborate with design and multimedia teams to produce content.
• Optimize content for organic visibility and rankings.
• Analyze performance metrics and drive improvements.
• Stay updated on content marketing trends and tools.
• Manage freelance content creators and provide feedback.
• Ensure content adheres to brand voice and guidelines.

Skills

Content strategy

Copywriting

SEO

Keyword research

WordPress

Google Analytics

Editing

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Job description

About the Role

Our client, a rapidly growing digital marketing firm based in Bloemfontein, Free State , is seeking an experienced Senior Content Strategist & Creator. This role is fundamental to developing and executing compelling content strategies that engage target audiences and drive business objectives for our diverse client base. The ideal candidate will possess exceptional creative writing skills, a deep understanding of content marketing principles, and the ability to translate complex ideas into engaging narratives across various digital platforms. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is a fantastic opportunity for a seasoned content professional to contribute to impactful digital campaigns within the heart of the Free State .

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with client marketing goals and target audiences.
• Create high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Oversee content calendars and manage the production of various content formats (text, image, video).
• Conduct keyword research and competitor analysis to identify content opportunities and trends.
• Collaborate with design and multimedia teams to produce visually appealing content.
• Optimize content for search engines to improve organic visibility and search rankings.
• Analyze content performance metrics and provide insights for continuous improvement.
• Stay abreast of the latest content marketing trends, tools, and best practices.
• Manage freelance content creators and provide constructive feedback.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting.
• Proven ability to create compelling and engaging content across various digital platforms.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Proficiency in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with social media platforms and content optimization for each.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a keen eye for detail.
• Understanding of the South African market and its unique content needs is advantageous.

Benefits

• Competitive salary package.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and training in content marketing.
• A creative and collaborative work environment in Bloemfontein .
• Exposure to diverse and exciting client projects.
• Generous annual leave.
• Supportive team and management structure.