Senior Brand Manager - FMCG Sector

Placements24; Durban; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Comprehensive health insurance

Retirement savings plan

Generous paid time off

Professional development

Employee assistance program

Hybrid work model

Employee discounts

Vibrant Durban work environment

Job summary

Placements24 in Durban, South Africa, seeks an experienced Senior Brand Manager to craft and execute winning brand strategies for iconic FMCG brands. You’ll drive market share, enhance equity, and translate consumer insights into compelling campaigns across media, retail, and digital channels.

Lead cross-functional teams, manage budgets, monitor performance, and spearhead new launches from concept to shelf.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 7+ years in brand management within FMCG.
• Proven track record launching brands and managing integrated campaigns.
• Strong analytical and strategic thinking with ability to translate insights into action.

Responsibilities

• Develop and implement integrated brand plans across advertising, promotions, PR, and digital.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and ensure ROI.
• Collaborate with sales, product development, and supply chain for execution.
• Monitor brand performance metrics and report to senior management.
• Oversee new product launches and line extensions from concept to commercialization.
• Ensure brand consistency across all touchpoints and external agencies.
• Stay updated on consumer trends and best practices.

Skills

Brand management

Strategic thinking

Analytical skills

Communication skills

Market research

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Data analysis tools

Market research methodologies

Job description

About the Role

Our client, a leading player in the fast-moving consumer goods (FMCG) industry, is seeking an experienced and dynamic Senior Brand Manager to join their team in Durban, KwaZulu-Natal . This pivotal role is responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. The successful candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG sector. This is an exciting opportunity to make a significant impact on iconic brands and contribute to the continued growth and success of a respected organization. The role offers a challenging yet rewarding environment, fostering innovation and professional development within a collaborative team setting. You will be instrumental in shaping the future direction of our client's product portfolio and ensuring their continued relevance and appeal to target consumers across Durban and beyond.

Key Responsibilities

• Develop and implement integrated brand marketing plans, including advertising, promotions, public relations, and digital marketing initiatives.
• Conduct market research and competitive analysis to identify opportunities and threats, and to inform strategic decision-making.
• Manage the brand budget effectively, ensuring optimal allocation of resources and return on investment.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand strategies.
• Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
• Oversee the development of new product launches and line extensions, from concept to commercialization.
• Ensure brand consistency across all marketing touchpoints and communications.
• Manage external agency relationships (advertising, PR, digital).
• Stay abreast of emerging consumer trends and industry best practices.
• Champion the brand vision and values within the organization.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in brand management within the FMCG sector.
• Proven track record of successfully developing and launching brands and managing integrated marketing campaigns.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research methodologies and data analysis tools.
• Demonstrated ability to manage budgets and deliver results within financial constraints.
• Experience working with cross-functional teams and managing agency partners.
• A passion for consumer goods and a deep understanding of the South African market, particularly in KwaZulu-Natal .
• Resilience, adaptability, and a proactive approach to problem-solving are essential.

Benefits

• Competitive annual salary package.
• Performance-based bonuses.
• Comprehensive health insurance coverage.
• Retirement savings plan.
• Generous paid time off and holiday leave.
• Opportunities for professional development and career advancement within a growing organization.
• Employee assistance program.
• Hybrid work model offering flexibility.
• Access to exclusive employee discounts on company products.
• A vibrant and supportive work environment in Durban .