Senior FMCG Brand Manager

Placements24; Bloemfontein; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Health insurance

Retirement plan

Professional development

Generous leave

Company vehicle access

Wellness programs

Résumé du poste

Placements24 is seeking a Senior FMCG Brand Manager for its Bloemfontein, Free State portfolio. You will lead brand strategy, oversee cross-functional campaigns, and drive market penetration while ensuring strong brand health.

The role requires 5–7 years in FMCG brand management, deep market insight, budget discipline, and a track record of successful campaigns. A Masters is a plus; local market experience is advantageous.

Qualifications

• 5–7 years of progressive FMCG brand management experience.
• Proven track record in developing and launching successful marketing campaigns.
• Strong grasp of market research methodologies and data analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and working with cross-functional teams.
• Proficiency in marketing software and analytical tools.
• Strategic thinker with strong analytical and problem-solving abilities.
• Experience working in or with the Free State market is advantageous.

Responsabilités

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage the marketing budget effectively, ensuring ROI on all brand activities.
• Oversee the creation and implementation of integrated marketing campaigns across channels.
• Collaborate with sales, product development, and external agencies to ensure brand consistency.
• Monitor brand performance metrics, analyze results, and provide actionable insights.
• Lead and mentor junior brand team members, fostering high performance and collaboration.
• Drive product innovation and line extensions in line with market trends and consumer needs.

Connaissances

Brand strategy

Market analysis

Campaign management

Budget management

Stakeholder collaboration

Formation

Bachelor's degree in Marketing or related field

Master's degree is a plus

Outils

Marketing software

Data analytics tools

Description du poste

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior FMCG Brand Manager to join their vibrant team in Bloemfontein, Free State . This is a pivotal role responsible for driving brand strategy, market penetration, and overall brand health for a key portfolio of products. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and a proven track record of successful brand campaigns. You will be instrumental in shaping the future direction of our brands, ensuring they resonate with our target audience and maintain a competitive edge in a fast-paced market. This role offers a unique opportunity to contribute to significant brand growth and innovation within the region.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage the marketing budget effectively, ensuring optimal ROI on all brand activities.
• Oversee the creation and implementation of integrated marketing campaigns across various channels.
• Collaborate with sales, product development, and external agencies to ensure brand consistency and success.
• Monitor brand performance metrics, analyze results, and provide actionable insights for improvement.
• Lead and mentor junior brand team members, fostering a culture of high performance and collaboration.
• Drive product innovation and line extensions in line with market trends and consumer needs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry.
• Proven experience in developing and launching successful marketing campaigns.
• Strong understanding of market research methodologies and data analysis.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to manage budgets and work effectively with cross-functional teams.
• Proficiency in marketing software and analytical tools.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience working in or with the Free State market is advantageous.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health insurance and retirement plan.
• Opportunities for professional development and career advancement.
• Generous leave allowance and employee wellness programs.
• Access to company vehicle and fuel allowance.
• A dynamic and supportive work environment in a growing company.