Senior Brand Manager - Fast-Moving Consumer Goods

Placements24; Pietermaritzburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health benefits

Retirement fund

Professional development

Paid leave

Job summary

Placements24 in Pietermaritzburg seeks a seasoned Senior Brand Manager to spearhead brand development and market penetration in the region. You will lead consumer insights, oversee P&L, and drive integrated campaigns across channels, collaborating with sales and product teams to deliver measurable growth.

The ideal candidate has 7+ years FMCG brand experience, strong leadership, and a passion for innovation in a dynamic market.

Qualifications

• Bachelor's degree in Marketing or related field; MBA advantageous.
• Minimum 7 years of brand management experience in FMCG.
• Strong leadership, communication, and data analysis skills.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives for the Pietermaritzburg area.
• Conduct in-depth market research and consumer analysis to identify opportunities and threats.
• Manage brand P&L, ensuring profitability and sustainable growth.
• Oversee the development and execution of integrated marketing campaigns across channels.
• Collaborate with sales, product development, and agency partners for seamless brand execution.
• Monitor brand performance metrics and report to senior management.
• Lead and mentor a team of brand executives and foster development.
• Drive innovation in product positioning and communication strategies.

Skills

Brand management

Market research

P&L management

Budget management

Leadership

Strategic thinking

Data analysis

Communication

Education

Bachelor's degree in Marketing

MBA advantageous

Job description

About the Role

Our client, a leading player in the rapidly evolving FMCG sector, is seeking an experienced and strategic Senior Brand Manager to spearhead brand development and market penetration within the **Pietermaritzburg** region. This is a pivotal role requiring a deep understanding of consumer insights, market trends, and effective brand positioning. You will be instrumental in shaping the future of our client's flagship brands, ensuring they resonate with the target audience and maintain a competitive edge. The ideal candidate will possess a passion for innovation and a proven track record of driving brand growth in a dynamic market environment. This position offers a unique opportunity to contribute significantly to a well-respected organization and to shape the trajectory of prominent consumer products. We are looking for a leader who can inspire teams and deliver exceptional results, fostering a culture of creativity and excellence.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives and market dynamics for the **Pietermaritzburg** area.
• Conduct in-depth market research and consumer analysis to identify new opportunities and potential threats.
• Manage brand P&L, ensuring profitability and sustainable growth.
• Oversee the development and implementation of integrated marketing campaigns across various channels.
• Collaborate with sales, product development, and agency partners to ensure seamless brand execution.
• Monitor brand performance metrics and provide regular reports to senior management.
• Lead and mentor a team of brand executives, fostering their professional development.
• Drive innovation in product positioning and communication strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is advantageous.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and launching new brands or revitalizing existing ones.
• Strong understanding of market research methodologies and data analysis.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to manage budgets and P&Ls effectively.
• Strategic thinking and problem-solving capabilities.
• Proficiency in market analysis tools and software.
• Knowledge of the **Pietermaritzburg** market landscape is a plus.

Benefits

• Competitive annual salary package of R .
• Performance-based bonuses.
• Comprehensive health and wellness benefits, including medical aid and retirement fund contributions.
• Opportunities for professional development and advanced training.
• A dynamic and collaborative work environment.
• Generous leave allowance.
• Access to employee assistance programs.