Senior Brand Manager

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,150,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Medical benefits

Retirement benefits

Growth opportunities

Job summary

Placements24 is seeking a Senior Brand Manager to lead a flagship consumer brands portfolio in Cape Town. The role demands strategic leadership, market insight and cross-functional collaboration to drive growth and brand equity.

The successful candidate will develop and execute brand strategies, manage budgets, and partner with sales and product teams to deliver impactful campaigns and innovations in a hybrid work setup.

Qualifications

• 6+ years of progressive brand management experience in FMCG/consumer goods.
• Bachelor's degree in Marketing or related field; MBA preferred.
• Strong leadership, analytical and strategic thinking abilities.
• Excellent communication, presentation and interpersonal skills.
• Experience working in a hybrid work model with cross-functional teams.

Responsibilities

• Develop integrated annual brand plans including marketing, advertising and promotions.
• Lead market research to identify trends, opportunities and challenges.
• Manage brand P&L and budget allocation for profitability.
• Oversee marketing communications, campaigns and digital initiatives.
• Collaborate with product development to drive innovation and launches.
• Coordinate with sales to execute brand strategies in retail environments.
• Monitor performance metrics and report insights to senior management.
• Build relationships with external agencies and partners.
• Lead and mentor junior brand staff.

Skills

Brand management

P&L management

Market research

Budget management

Leadership

Strategic thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

MBA (advantage)

Tools

Marketing analytics tools

Job description

About the Role

Our client, a well-established consumer goods company, is seeking an experienced and innovative Senior Brand Manager to lead their flagship brand portfolio in Cape Town, Western Cape . This hybrid role requires a strategic thinker with a deep understanding of brand building, market dynamics, and consumer insights. You will be responsible for developing and executing comprehensive brand strategies that enhance brand equity, drive market share, and achieve ambitious sales targets. This position offers a unique opportunity to shape the future of iconic brands, working closely with cross-functional teams to deliver impactful marketing campaigns and product innovations. The ideal candidate will possess strong leadership qualities and a passion for creating compelling brand experiences that resonate with consumers.

Key Responsibilities

• Develop and implement integrated annual brand plans, including marketing, advertising, and promotional strategies.
• Conduct market research and consumer analysis to identify key trends, opportunities, and challenges.
• Manage the brand's P&L, ensuring profitability and effective budget allocation.
• Oversee the development and execution of all marketing communications, advertising campaigns, and digital initiatives.
• Collaborate with product development teams to drive innovation and new product launches.
• Work closely with sales teams to ensure effective execution of brand strategies in the retail environment.
• Monitor brand performance metrics, analyse results, and provide regular reports and recommendations to senior management.
• Build and maintain strong relationships with external agencies and partners.
• Lead and mentor junior brand management staff.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a significant advantage.
• Minimum of 6 years of progressive experience in brand management, preferably within the FMCG or consumer goods sector.
• Proven track record of successfully building and growing brands, demonstrated through measurable results.
• Strong understanding of marketing principles, market research, consumer behaviour, and integrated marketing communications.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to manage budgets and P&Ls effectively.
• Experience working in a hybrid work model and collaborating with teams remotely and in-office.
• Proficiency in Microsoft Office Suite and relevant marketing analytics tools.
• Based in or willing to commute to Cape Town for required in-office days.

Benefits

• Hybrid work arrangement offering a balance between remote flexibility and in-office collaboration.
• Competitive salary and attractive performance-based incentives.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and development.
• Work with a portfolio of well-recognized and respected brands.
• Dynamic and innovative work culture.