Senior Brand Manager - FMCG

Placements24; Mossel Bay; Hybrid; ZAR 1,100,000 - 1,450,000; Full time

Benefits offered by this job

Health benefits

Career development

Competitive remuneration

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Senior Brand Manager to own key brands, drive growth, and shape brand strategy in a competitive FMCG market. The role offers a hybrid work model with in‑office collaboration and remote flexibility.

You will develop and execute marketing plans, manage the full marketing mix, oversee campaigns and media, collaborate with sales, mentor junior staff, and build strong relationships with external agencies to deliver measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA preferred.
• 5-7 years of progressive experience in brand management within the FMCG industry.
• Strong analytical and strategic thinking skills.
• Excellent understanding of consumer insights and market dynamics.
• Demonstrated leadership qualities and team management experience.
• Ability to work effectively in a hybrid environment.

Responsibilities

• Develop and implement innovative brand strategies to drive market share and profitability.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Manage the full marketing mix, including product development, pricing, promotion, and distribution.
• Oversee advertising and media planning, ensuring effective campaign execution across various channels.
• Collaborate with sales teams to align brand strategies with commercial objectives.
• Manage brand budgets effectively, ensuring optimal return on investment.
• Monitor brand performance metrics and provide regular reports to senior management.
• Lead and mentor junior marketing staff.
• Foster strong relationships with external agencies and suppliers.

Skills

Brand management

Strategic thinking

Market research

Campaign development

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA

Tools

Marketing analytics tools

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Senior Brand Manager to join their dynamic team in Mossel Bay, Western Cape, ZA. This is an exciting opportunity for a seasoned marketing professional to take ownership of key brands, drive growth, and shape brand strategy within a competitive market. The role involves a hybrid working model, offering a blend of in-office collaboration and remote flexibility. You will be instrumental in developing and executing comprehensive marketing plans that resonate with target consumers and achieve ambitious business objectives. The ideal candidate will possess a deep understanding of the FMCG landscape and a proven track record of successful brand management. This role is critical to ensuring our client's brands remain at the forefront of consumer choice and loyalty in the vibrant Mossel Bay region.

Key Responsibilities

• Develop and implement innovative brand strategies to drive market share and profitability.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Manage the full marketing mix, including product development, pricing, promotion, and distribution.
• Oversee advertising and media planning, ensuring effective campaign execution across various channels.
• Collaborate with sales teams to align brand strategies with commercial objectives.
• Manage brand budgets effectively, ensuring optimal return on investment.
• Monitor brand performance metrics and provide regular reports to senior management.
• Lead and mentor junior marketing staff.
• Foster strong relationships with external agencies and suppliers.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical and strategic thinking skills.
• Excellent understanding of consumer insights and market dynamics.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and software.Ability to work effectively in a hybrid environment and manage multiple projects simultaneously.
• Demonstrated leadership qualities and team management experience.
• Must be based in or willing to relocate to the Mossel Bay area.

Benefits

Our client offers a competitive remuneration package, comprehensive health benefits, and opportunities for professional development and career advancement. You will be part of a supportive and collaborative work environment that values innovation and performance. Enjoy a dynamic work setting in beautiful Mossel Bay, contributing to the success of well-loved brands and experiencing a fulfilling career path within the thriving FMCG sector.