Brand Manager - FMCG Products

Placements24; Centurion; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Performance bonuses

Health benefits

Professional development opportunities

Industry conference access

Job summary

Placements24 in Gauteng is seeking an innovative Brand Manager to lead a dynamic FMCG portfolio in Centurion. You will develop and execute brand strategies to grow market share, awareness and consumer engagement across multiple channels.

Work cross-functionally with sales, marketing, R&D and supply chain to guide products from concept to shelf. You will manage lifecycle, packaging, pricing and campaigns, monitor performance with clear KPIs, and provide strategic recommendations to senior

Qualifications

• 4+ years in brand management or marketing within FMCG.
• Strong knowledge of the South African FMCG market, consumer trends and retail environment.
• Excellent analytical, strategic thinking and project management skills.

Responsibilities

• Develop and implement annual brand plans, including marketing strategies, promotions and budget management for assigned FMCG brands.
• Conduct market research and consumer insights analysis to understand dynamics and competition.
• Collaborate with agencies to develop campaigns, advertising and digital content.
• Manage product lifecycle, including new product development, packaging design and pricing strategies.
• Monitor brand performance, track KPIs, and provide regular reports to senior leadership.

Skills

Brand strategy

Market research

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related discipline

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager to join their dynamic FMCG team in Centurion . This role is responsible for developing and executing comprehensive brand strategies to drive market share, brand awareness, and consumer engagement for a portfolio of exciting products. You will work cross-functionally with sales, marketing, R&D, and supply chain teams to ensure brand success from concept to shelf. This is an exceptional opportunity to shape the future of well-known brands within the highly competitive fast-moving consumer goods sector and make a tangible impact on business growth in the Gauteng region .

Key Responsibilities

• Develop and implement annual brand plans, including marketing strategies, promotional activities, and budget management for assigned FMCG brands .
• Conduct market research and consumer insights analysis to understand market dynamics, consumer behavior, and competitive landscape.
• Collaborate with internal and external agencies to develop compelling marketing campaigns, advertising, and digital content.
• Manage product lifecycle, including new product development, packaging design, and pricing strategies.
• Monitor brand performance, track key metrics, and provide regular reports and recommendations to senior leadership.
• Ensure brand consistency across all marketing channels and touchpoints, maintaining brand integrity in the South African market .

Requirements

• Minimum of 4 years of experience in brand management or marketing within the FMCG industry .
• Proven success in developing and executing effective brand strategies and marketing campaigns.
• Strong understanding of the South African FMCG market , consumer trends, and retail environment.
• Excellent analytical, strategic thinking, and project management skills.
• Creative mindset with strong communication and presentation abilities.
• Bachelor's degree in Marketing, Business, or a related discipline.

Benefits

• Attractive salary package with performance-based bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and attending industry conferences.
• A collaborative and innovative work environment within a leading FMCG company .
• Direct impact on the success and growth of prominent consumer brands .