Senior Brand Manager - FMCG

Placements24; Vereeniging; On-site; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Health insurance and retirement plans

Professional development and training

Generous leave allowance

Employee discounts on company products

Job summary

Placements24 is assisting a client in Vereeniging, Gauteng, to appoint a Senior Brand Manager who will shape brand strategy and drive market penetration in the FMCG sector.

The role requires 7+ years in brand management, strong leadership, and a track record of launching successful campaigns. You will lead cross-functional teams, manage budgets, and stay ahead of consumer trends to deliver measurable results.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years in brand management within FMCG.
• Proven track record launching brands and campaigns.

Responsibilities

• Develop and execute brand strategies aligned with company objectives and market trends.
• Conduct market research and consumer analysis to identify growth opportunities.
• Manage the brand's P&L, ensuring profitability and efficient resource allocation.
• Oversee the creation and implementation of integrated marketing communications plans across channels.
• Collaborate with sales, product development, and supply chain to ensure execution of brand plans.
• Monitor brand performance metrics and adjust strategies to hit targets.
• Lead and mentor junior brand team members and foster high performance.
• Identify and manage external agencies and partners to support brand initiatives.
• Stay abreast of industry developments, competitor activities, and consumer trends in the Vereeniging area.

Skills

Brand management

Leadership

Market research

P&L management

Budgeting

Analytics

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

MBA (advantageous)

Tools

Market research tools

Analysis software

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their vibrant team in Vereeniging, Gauteng. This is an exceptional opportunity to shape and elevate iconic brands within a highly competitive market. You will be instrumental in driving brand strategy, market penetration, and consumer engagement. The successful candidate will possess a proven track record in brand management, a deep understanding of consumer insights, and a passion for developing innovative marketing campaigns. This role offers significant scope for career progression and the chance to make a tangible impact on the business's success. We are looking for a strategic thinker with strong leadership qualities who can inspire cross-functional teams and deliver outstanding results.

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with company objectives and market trends.
• Conduct thorough market research and consumer analysis to identify growth opportunities and potential threats.
• Manage the brand's P&L, ensuring profitability and efficient resource allocation.
• Oversee the creation and implementation of integrated marketing communications plans across various channels.
• Collaborate closely with sales, product development, and supply chain teams to ensure seamless execution of brand plans.
• Monitor brand performance metrics and adjust strategies as necessary to achieve targets.
• Lead and mentor junior brand team members, fostering a culture of high performance and continuous improvement.
• Identify and manage external agencies and partners to support brand initiatives.
• Stay abreast of industry developments, competitor activities, and emerging consumer behaviors in the Vereeniging area and beyond.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or equivalent is advantageous.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
• Demonstrated success in developing and launching successful brands and marketing campaigns.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and P&Ls effectively.
• Experience in leading and motivating teams.
• Proficiency in market research tools and analysis software.
• Residency or willingness to relocate to Vereeniging, Gauteng.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based bonuses and incentives.
• Comprehensive health insurance and retirement plans.
• Opportunities for professional development and further training.
• Generous leave allowance.
• Employee discounts on company products.
• A stimulating and supportive work environment.