Senior Brand Manager - FMCG

Placements24; Benoni; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Bonuses

Medical aid

Provident fund

Career development

Hybrid work

Résumé du poste

Placements24 in Benoni, Gauteng, is seeking a Senior Brand Manager to lead growth for iconic FMCG brands. You will shape brand strategy, drive market share, and lead cross-functional teams to execute marketing initiatives in a hybrid work environment.

You will own the brand P&L, conduct market research, build integrated campaigns across digital, ATL, and BTL, and collaborate with sales, product development, and supply chain to ensure consistent execution and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5–7 years of progressive FMCG brand management experience.
• Proven track record in launching products and growing brands.
• Strong understanding of consumer behavior and market dynamics.
• Ability to analyze data and derive actionable insights.
• Excellent leadership and stakeholder management skills.
• Experience with digital marketing and social media strategies.
• Willingness to relocate to Benoni for hybrid work.

Responsabilités

• Develop and execute brand strategies aligned with objectives and trends.
• Lead integrated campaigns across digital, ATL, and BTL channels.
• Perform market research, competitor analysis, and consumer insights.
• Manage brand P&L and optimize budgets.
• Collaborate with sales, product development, and supply chain.
• Monitor brand metrics and report to senior management.
• Liaise with external agencies and partners.

Connaissances

Brand management

Leadership

Data analysis

Digital marketing

Marketing strategy

Budget management

Stakeholder management

Cross-functional collaboration

Formation

Bachelor's in Marketing/Business

MBA advantageous

Description du poste

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their vibrant team in Benoni, Gauteng. This role is crucial in driving brand growth, market share, and consumer engagement for a portfolio of iconic brands. The successful candidate will be instrumental in shaping brand strategy, leading cross-functional teams, and ensuring seamless execution of marketing initiatives. This is an exciting opportunity for a strategic thinker with a proven track record in brand management within the FMCG landscape. The position offers a hybrid work model, blending the benefits of in-office collaboration with the flexibility of remote work, fostering a productive and balanced work environment.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives and market trends.


• Lead the creation and implementation of integrated marketing campaigns across various channels, including digital, ATL, and BTL.


• Conduct in-depth market research, competitor analysis, and consumer insights to identify growth opportunities and address challenges.


• Manage the brand's P&L, ensuring profitability and optimal resource allocation.


• Collaborate closely with sales, product development, and supply chain teams to ensure brand consistency and effective go-to-market strategies.


• Oversee the advertising and promotional budget, ensuring maximum ROI.


• Build and maintain strong relationships with external agencies and partners.


• Monitor brand performance metrics and provide regular reports to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is advantageous.


• Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry.


• Demonstrated success in developing and launching new products and managing existing brands to achieve significant growth.


• Strong understanding of consumer behavior, market dynamics, and marketing principles.


• Proven ability to analyze data, derive actionable insights, and make informed strategic decisions.


• Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.


• Proficiency in project management and budget management.


• Experience with digital marketing and social media strategies.


• Residency or willingness to relocate to the Benoni, Gauteng area for hybrid work requirements.

Benefits

• Our client offers a competitive remuneration package commensurate with experience, including performance-based bonuses.


• Employees enjoy comprehensive medical aid and provident fund contributions.


• Opportunities for professional development and career advancement within a rapidly growing organization are abundant.


• You will also benefit from a collaborative and innovative work culture, flexible working arrangements as part of the hybrid model, and the chance to work with highly recognized brands in the South African market.